Manager, External Communications
Veloxis Pharmaceuticals, Inc. Job Description: As the Manager, External Communications, this role will be responsible for enhancing the Veloxis corporate brand and stakeholder engagement. The primary function of this position is to facilitate a deeper understanding of Veloxis' business strategy and operations amongst relevant parties. This is achieved by implementing a comprehensive and coordinated set of activities, including press releases, social media and website management to enhance awareness, recognition and trust for the company. Summary of Key Responsibilities Public Relations Support:
- Develop and execute public relations strategies that enhance brand visibility and reputation, including press releases and media outreach.
- Manage Veloxis and subsidiary company LinkedIn channels, developing and publishing content aligned with business objectives.
- Drive audience growth and engagement through strategic initiatives, evaluate performance, and maintain an integrated corporate communications calendar.
- Website Management: Support strategy and content development for the corporate website, ensuring timely updates and alignment with brand and business milestones.
- Collaborate with Director, Corporate Communications to maintain and enhance corporate brand messaging and identity guidelines.
- Ensure consistent messaging and oversee the development of communications materials including fact sheets, brochures, and other collateral that effectively tell the brand story.
- Engage with external stakeholders, including customers, partners, and community organizations, to foster positive relationships and promote corporate reputation.
- Engage with internal cross-functional teams to understand their news, milestones, and activities in support of creating and curating content that elevates corporate reputation and supports business goals.
- Measurement and Analysis: Track and analyze the performance of marketing and communications activities, using data and metrics to evaluate effectiveness, optimize strategies, and inform future decision-making.
- Event Support: Capture high-quality pictures and videos at events to document key moments, facilitate post-event content creation, and enhance brand storytelling across digital and traditional channels.
- Digital Marketing: Implements digital marketing initiatives, including email campaigns, social media advertising, and content marketing to increase brand awareness and support business objectives.
- Excellent verbal, written and interpersonal skills, including proofreading and editing skills.
- Knowledge of digital media utilization (e.g., website, LinkedIn marketing) and flexibility to proactively adapt and incorporate new communication methods.
- A self-starter who seeks action items to achieve goals independently. Capable of proposing hypothetical solutions and managing all aspects from planning through execution to evaluation phases.
- Use sound judgement when evaluating communications opportunities, risks, and stakeholder needs to support effective business decisions.
- Proven ability to work cross-functionally.
- Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Work Experience: 4-6 years of appropriate business experience in Communications or an equivalent field.
- Knowledge:
- Strong understanding of the US pharmaceutical regulatory environment, FDA regulations, compliance obligations, and industry standards, with the ability to ensure communications activities align with applicable guidelines.
- Demonstrated experience developing engaging social media content, including video, graphic design, and written communications, with working knowledge of Adobe or other digital design platforms.
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