Product Manager, Fertilizer Efficiency Technologies
- Strategic Leadership: Champion a forward-thinking product vision grounded in customer insights, market trends, and competitive intelligence.
- Thought Leadership: Act as a subject matter expert and internal advocate for your product line, influencing cross-functional teams and contributing to industry dialogue.
- Initiative & Bold Action: Proactively identify opportunities, challenge the status quo, and take decisive action to accelerate growth and innovation.
- Product Lifecycle Management: Lead new product launches and optimize legacy brands through value-based pricing, brand laddering, and portfolio optimization.
- Pricing Strategy: Develop and implement pricing models that reflect product value, market conditions, and profitability goals.
- Promotional Strategy: Design and execute promotional programs—including incentives, rebates, and early-order campaigns—to drive adoption and sales.
- Brand Strategy: Define and evolve brand positioning and messaging to ensure consistency and differentiation across all customer touchpoints.
- Channel Strategy: Build and manage channel-specific marketing programs to maximize reach and performance across distribution, retail, and direct-to-grower channels.
- Forecasting & Financial Planning: Create 5-year forecasts by product and region, including revenue, margin, and market share projections. Partner with Finance to monitor and optimize profitability.
- Market Opportunity Analysis: Identify white space opportunities, assess portfolio gaps, and develop business cases for new technologies using NPV and ROI analysis.
- Cross-Functional Collaboration: Partner with R&D to support innovation and product training. Work with Sales to align product plans with field execution. Coordinate with Regulatory, Manufacturing, and Supply Chain to ensure operational readiness.
- See full job description on website.
- Other duties as assigned.
- Bachelor’s degree in marketing, Business, Agronomy, or a related field (MBA preferred).
- Minimum of 4 years of experience in product management, marketing, or sales.
- Proven experience in developing and executing pricing, promotional, brand, and channel strategies.
- Demonstrated ability to lead with initiative, take bold action, and influence outcomes across teams.
- Agricultural industry experience, particularly in biofertilizers, biologicals, inoculants, bio stimulants, plant nutrients, or foliar treatments, is highly desirable.
- Visionary thinker with an entrepreneurial mindset and a passion for innovation.
- Recognized for taking initiative and driving bold, strategic decisions.
- Ability to build trust, relationships, and influence across a wide variety of stakeholders.
- Strong sense of moral character and a passion for success.
- Strong communicator and influencer with the ability to build trust across diverse teams.
- Analytical and organized, with a track record of delivering results in fast-paced environments.
- Self-motivated, coachable, and committed to continuous learning.
- Comfortable navigating ambiguity, managing change, and resolving conflict constructively.
- Proven success in delivering integrated products and marketing strategies that achieve business goals.
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