Marketing Coordinator

Job Overview

Big Air is seeking a creative and driven Marketing Coordinator to join our dynamic team! This role will be responsible for enhancing our local presence through community outreach, onsite and offsite events, and partnerships, as well as strengthening our online presence across digital channels. The ideal candidate will be organized, enthusiastic, and have a passion for local outreach and engagement. If you are a self-starter with a strong understanding of digital and local marketing strategies, we’d love to meet you!
Key Responsibilities:

• Event Coordination:
  • Organize and coordinate onsite events and Street Team activations to drive brand awareness and engagement within the local community.
  • Work closely with event partners, vendors, and the corporate marketing team to execute successful events.
• Online Reputation and platform Management:
  • Monitor and manage Big Air’s reputation across online platforms such as Google Business Profile (GBP), Yelp, Instagram, Facebook, TikTok, etc.
  • Regularly update and manage information on third-party platforms, such as GBP, Yelp, Apple Maps and others.
  • Respond to guest reviews in a timely and professional manner.
• Social Media Management:
  • Develop and execute social media strategies to increase local awareness and drive traffic to Big Air.
  • Monitor social media channels to track engagement, respond to guest comments, and interact with the local community (Facebook, Instagram, TikTok, Youtube, etc.)
  • Create and manage Facebook events, and Google Business events to drive awareness and attendance for park events and promotions.
• Email & SMS Marketing:
  • Create and send email & SMS campaigns to target local audiences, promoting events, special offers, and news updates.
  • Target and track performance with segmentation, list management, and analysis.
• Content Creation (Canva):
  • Utilize Canva to design eye-catching marketing materials, including flyers, social media graphics, and promotional content.
  • Capture high-quality photos and videos of parks, guests, and crew members for promotion.
• Local Outreach:
  • Build relationships with local businesses, influencers, and organizations to increase visibility and foster partnerships.
  • Implement and support local marketing initiatives that drive traffic to Big Air.
  • Identify, develop, and deploy marketing initiatives targeting homeschool and charter-based homeschool communities.
  • Build and maintain relationships with local schools, youth organizations (E.g. Scouts, Sports teams, Summer Camps), community partners, and local governing or event bodies to generate qualified leads for fundraisers, spirit nights, field trips, group outings, and Street Team activations, partnering with onsite events teams who execute and book the events.

Skills & Qualifications:

• Demonstrates trustworthiness, responsibility, professionalism, integrity, and respect in representing the brand, and in interactions with guests, team members, and community partners.
• Strong communication and organizational skills.
• Extensive experience with marketing content creation using tools such as Canva.
• Experience with email & SMS marketing platforms.
• Experience with online reputation monitoring.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Strong understanding of local marketing strategies and community engagement.
• Ability to collaborate with cross-functional teams to achieve marketing goals.
• Self-motivated, proactive, and eager to contribute to a growing brand.

Preferred Qualifications:

• Previous experience in event planning or community outreach.
• Knowledge of marketing strategies, tactics, and content creation.