Technical Marketing Consultant

Career Area

Marketing

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

As a Technical Marketing Consultant in the Building Construction Products Division in Cary, NC, you will be responsible for leading the delivery of customer-facing technical marketing content to support new product introductions and product updates, to drive exceptional customer experiences.

What You’ll Do

• Coordinate, develop and manage technical marketing materials for the Building Construction Products Division on a global level.
• Work collaboratively with multiple construction equipment product groups to develop key core content materials.
• Drive the creation of materials for product launches including both dealer-facing and customer-facing information.
• Develop key product messaging, ensuring alignment and consistency across areas and channels.
• Responsible for online product content on internal and external websites.
• Responsible for coordination and management of all product video and photo shoots.
• Development of interactive product overviews and videos that showcase how our division’s product lines help address customers' needs.
• Manage product content within the various Caterpillar systems and applications on a global level, including database management of technical information.
• Ensure all product marketing materials are updated and accurate.
• Work with key groups both within the division and the corporation around the globe to deliver materials that differentiate Caterpillar in the marketplace.
• Represent the division on corporate initiatives related to product core content materials and processes.
• Display an understanding of corporate processes and systems and adapt as technology changes.

What You Have (Skills)

• Technical Writing: Ability to write materials for both technical and non-technical audiences; drafts, corrects and finalizes technical writing tasks independently; adheres to company documentation and quality standards that are related to technical writing.
• Customer Focus: Anticipate and exceed customer needs in core product information.
• Creativity: Contributes to and encourages new ideas; builds on suggestions of others.
• Effective Communications: Ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Relationship Management: Ability to establish and maintain effective working relationships with other teams, vendors, and peers.
• Vendor/Supplier Management: Ability to build effective working relationships with counterparts in vendor or supplier's organization.
• Value Selling: Ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.

Top Candidates Will Also Have

• Ability to work in a fast-paced environment, maintaining quality and accuracy while managing multiple concurrent projects.
• Excellent writing skills and the ability to translate technical information into customer-friendly language.
• Exceptional organizational and project management skills with a strong attention to detail.
• Ability to work with various software and systems, such as content management systems (Adobe Experience Manager), project management systems (Workfront), etc.
• Bachelor's degree combined with relevant post-grad work experience.

Additional Details

• Work location: Cary, NC
• Domestic relocation assistance is available for this role.
• Sponsorship is not available.
• Travel up to 10%.
• Caterpillar requires working onsite 5 days a week.

Summary Pay Range

$97,530.00 - $146,290.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part-time employees

This position requires working onsite five days a week.

Relocation is available for this position.

Visa Sponsorship is not available for this position.

Posting Dates

June 23, 2026 - July 10, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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