Digital Marketing Analyst

Hawthorne Residential Partners
Greensboro, NC
Purpose of the Job

We are seeking a data-driven Digital Marketing Analyst to support strategic decision-making across our multifamily real estate portfolio. This role is responsible for analyzing marketing performance across digital and traditional channels to transform complex data into actionable insights that optimize campaign effectiveness, enhance lead generation, and improve overall marketing ROI. The ideal candidate will collaborate with cross-functional teams and translate performance metrics into clear, strategic recommendations that drive business outcomes. As a steward of Hawthorne’s “Live It” culture, the Analyst leads with empathy, purpose, and a relentless focus on creating memorable experiences for residents, prospects, and team members alike.

Essential Functions

  • Analyze marketing performance data across multiple channels, including Internet Listing Services and paid search, to assess lead generation, conversion rates, and ROI, identify optimization opportunities, and recommend adjustments to improve performance across properties and markets.
  • Develop and maintain dashboards and reports that track key performance indicators across campaigns, platforms, and markets.
  • Identify trends, gaps, and opportunities in campaign and listing performance, and recommend data-backed optimizations.
  • Collaborate with marketing and operations teams to align insights with business goals.
  • Conduct market and competitive analysis to inform strategy and positioning.
  • Support A/B testing initiatives and other performance experiments.
  • Standardize reporting processes to ensure consistency and accuracy across teams and platforms.
  • Perform other duties as assigned.

Digital Marketing Analyst Qualifications

  • Bachelor’s degree in Marketing, Business Analytics, Economics, or a related field
  • 3+ years of experience in marketing analytics or performance marketing, preferably within real estate or multifamily housing
  • Proficiency in Google Analytics (GA4), Excel, and marketing platforms such as CRM, CMS, and ILS tools like RentCafe, Apartments.com, or similar
  • Experience with paid search platforms such as Google Ads or Microsoft Advertising
  • Strong analytical and problem-solving skills with attention to detail
  • Excellent communication skills with the ability to present complex data clearly
  • Experience with data visualization tools such as Tableau, Power BI, or Looker

Digital Marketing Analyst Knowledge, Skills, And Abilities

  • Highly organized and detail-oriented
  • Proactive and collaborative team player
  • Comfortable working in a fast-paced, data-driven environment
  • Passionate about improving marketing performance and customer experience

Department: Marketing

Reports To: Director, Digital Marketing

Location: Greensboro, NC (Hybrid/Remote options available) - While local candidates are preferred, non-local candidates will be considered if they are able to make occasional trips to the corporate office in Greensboro, N.C.

FLSA Status: Salaried, Exempt
Posted 2025-09-20

Recommended Jobs

Application Engineer

EV.Careers
North Carolina

EV.Careers is seeking a skilled Application Engineer to join a market-leading EV charging solutions manufacturer. You'll be the technical bridge between sales and customers, providing expert support …

View Details
Posted 2025-09-10

Business to Business Sales Representative

TriMkt
Raleigh, NC

Job Description Job Description Job Title : Entry-Level Business-to-Business Sales Representative Location : Raleigh, NCJob Type : Full-Time Hours : Monday-Friday and Weekends as nee…

View Details
Posted 2025-07-28

Dishwashers

O'Charley's Team Members
Hickory, NC

Job Description Job Description DISH RESPONSIBILITIES At O’Charley’s , we look for specific traits in our Dish Operators. Friendly, outgoing, possesses good communication skills, orga…

View Details
Posted 2025-07-28

Lead Math Instructor / Tutor

Mathnasium (ID: 5203501)
Durham, NC

Job Description Job Description Why Work with Us : At Mathnasium of Durham, were passionate about both our students and our employees! We set ourselves apart by providing Lead Math Instructo…

View Details
Posted 2025-07-28

Registered Nurse (RN) OR

WakeMed Health & Hospitals
Raleigh, NC

Overview: The Clinical Nurse is responsible for providing total comprehensive nursing to patients and their families through the implementation of a plan of care. The plan is based upon the patient's …

View Details
Posted 2025-07-29

Senior Fullstack .NET Engineer

Artifact Global Corporation
Wilmington, NC

Position: Senior Fullstack .NET Engineer Location: hybrid in Wilmington, DE Duration: 12+ months Visa: gc or citizens What You'll Need to Have: 15+ years of overall software engineer…

View Details
Posted 2025-09-21

ICU | RN

Henderson, NC

ICU Registered Nurse (RN) Jobs – Healthcare Opportunity in Henderson, North Carolina Advance your nursing career as an ICU Registered Nurse (RN) in Henderson, NC 27536! Join a leading regional hosp…

View Details
Posted 2025-08-18

Full Stack Software Engineer

Atlas Sp
Raleigh, NC

About ATLAS SP ATLAS SP Partners is a global investment firm that seeks to provide stable funding and capital markets services to companies seeking innovative and bespoke structured credit and ass…

View Details
Posted 2025-09-14

Full Time Family Practice Job NC

Enterprise Medical Recruiting Enterprise Medical Recruiting
North Carolina

Enterprise Medical is assisting a Health System in North Carolina to recruit Outpatient Family Medicine Physicians 30 minutes from the beautiful Carolina Coast. Practice Details Looking for B…

View Details
Posted 2025-09-10

Sr. Principal Scientist - Molecule Steward

BioSpace
Concord, NC

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work …

View Details
Posted 2025-09-08