Director of Sales

Sophisticated & Driven? Join us at AC Hotel Chapel Hill!

At AC Hotel Chapel Hill, we blend modern design with southern charm--and we're looking for a dynamic Director of Sales to lead our strategy and tell our story to the world. If you thrive on building relationships, curating creative sales solutions, and driving performance, this is your stage to shine!

We are pleased to announce a wonderful opportunity for a Director of Sales!

Job Summary:

The Director of Sales is responsible for leading and managing the hotel’s sales department to drive revenue growth and maximize profitability. This role involves developing strategic sales plans, building strong client relationships, and overseeing the sales team to ensure the successful execution of business development initiatives. The ideal candidate will have a proven track record in hotel sales, strong leadership capabilities, and a deep understanding of the hospitality market.

What will you be doing most days?

• Develop and implement comprehensive sales strategies to meet or exceed revenue goals for rooms, group bookings, events, and other hotel services.
• Identify new business opportunities and cultivate relationships with key corporations, travel, and group clients.
• Lead, train, and motivate the sales team, setting clear performance expectations and goals.
• Analyze market trends, competitor activity, and guest feedback to adjust strategies and capitalize on opportunities.
• Collaborate with marketing, revenue management, and operations to ensure cohesive promotion and execution of sales initiatives.
• Represent the hotel at trade shows, networking events, and industry conferences to increase brand visibility and build client relationships.
• Maintain accurate sales records, forecasts, and reports for senior management.
• Ensure compliance with brand standards and company policies related to sales practices and customer service.

What are the requirements for this position?

• Bachelor’s degree in hospitality, Business Administration, Marketing, or related field; MBA preferred.
• Minimum 5–7 years of progressive sales experience in the hospitality industry, with at least 2 years in a senior sales leadership role.
• Strong knowledge of hotel revenue management principles and sales techniques.
• Exceptional communication, negotiation, and presentation skills.
• Proficient in sales CRM software and Microsoft Office Suite.
• Ability to lead and inspire a team, drive performance, and meet deadlines under pressure.
• You have a valid driver's license

Physical Requirements For This Position

You must be able to walk and stand for extended periods of time as the job dictates.

Working Conditions:

Full-time position; may include evenings, weekends, and holidays depending on business needs.

Travel Requirements

Some travel is required for sales calls, client meetings, and industry events. Travel can include outside the local area and overnight.

Pay Scale: $36.96- $91.79

*Rate depends upon state/market*

This property is managed by OTO Development.

About OTO Development

OTO Development is an industry-leading hotel development and management company. Partnering with the strongest brands in hospitality, OTO owns and operates a portfolio of upscale select service, extended stay, and lifestyle hotels in key markets across the United States.

OTO has been honored as Developer of the Year by major brand partners multiple times while also earning accolades for outstanding guest service, operational excellence, community service, and sales, marketing, and revenue success.

Our company provides competitive pay and benefit programs, including medical insurance options, dental and vision insurance, 401k with company match, company provided life insurance, tuition assistance, paid time off, paid holiday time, travel discounts, and more.

Position: Director of Sales

Department: Sales

Exempt

Position Reports to: General Manager/ Regional Director of Sales

Revised 6/11/25