Strategic Insights Manager RRP

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Strategic Insights Manager – RRP

What will you do?

You will partner with the RRP Director and Strategic Insights Director to build a strong, evidence‑based understanding of U.S. consumers across Reduced Risk Product categories.

Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco sticks.

You will lead and execute high‑quality quantitative and qualitative consumer and trade research to inform brand, product, communication, and go‑to‑market decisions.

You will connect insights across research, performance data, and market signals to shape clear portfolio, brand, trade, and distribution strategies that support Marketing and Sales teams.

You will translate complex data into actionable insights through dashboards, regular reporting, and business updates that enable informed decision‑making across the organization.

Key Responsibilities

• Lead and manage end‑to‑end RRP research activities, from study design and methodology selection to execution, analysis, and presentation across brand, product, pricing, packaging, and communication topics.
• Translate research findings into clear, actionable recommendations that support strategic decision‑making for RRP Marketing and Commercial teams.
• Generate strategic insights by connecting quantitative and qualitative data, identifying knowledge gaps, and informing the consumer journey across funnel stages in close collaboration with cross‑functional partners.
• Analyze complex datasets and deliver concise insights through reports, presentations, dashboards, and regular reporting to ensure fast, user‑friendly access to information across the organization.
• Support leadership with preparation of business updates, market visit materials, and ad‑hoc analytical overviews, while meeting regional and HQ reporting requirements.
• Manage external research partners and research budgets to ensure high‑quality delivery within agreed timelines and resources.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Market Research, or a related field.
• 5–10 years of experience in market or consumer research, with strong exposure to both quantitative and qualitative methodologies.
• Proven experience designing and executing research projects to support marketing, brand, product, or communication initiatives.
• Strong understanding of the U.S. market and consumer behavior.
• Proficiency in research tools, statistical analysis software, and data visualization platforms.
• Demonstrated strategic and critical thinking skills, with the ability to influence, communicate, and collaborate across teams.
• Strong project management capabilities, combined with curiosity, a self‑starter mindset, and high ownership.
• Excellent command of MS Office, particularly PowerPoint and Excel.
• Fluent English (written and spoken).

What We Offer

Join a dynamic and inclusive work environment which supports your professional development and personal well-being.

Benefits include:

• Annual performance-based bonus to reward outstanding achievements.
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
• Comprehensive medical, dental, and vision insurance plans for employees and their families.
• Life insurance coverage to provide peace of mind.
• 401(K) plan with company matching contributions to support retirement planning.
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
• Short-term and long-term disability coverage.
• Education and tuition assistance programs to foster continuous learning and career growth.
• Employee Assistance Programme offering confidential counselling and support for employees and their family members.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.