Marketing Liason

Job Description

Job Description

Summary:

Under the supervision of the Chief Operating Officer, the Marketing Specialist/Liaison provides a vital role in educating the public regarding Behavioral Health and Substance Use Services, the philosophy of the program, reimbursement issues and criteria, and the referral process. The Marketing Liaison fosters relationships with all resources in the community and becomes a liaison between the agency and those resources and provides feedback to the agency. This role is a vital component in ensuring appropriate referrals are received and taken.

Essential Duties and Responsibilities:

• Increase awareness of the agency's resources and service lines and drive referrals to the agency
• Develop and implement a strategic outreach plan to target key community organizations and healthcare providers
• Attend networking events, conferences, and other community events to promote the agency's services
• Build and maintain relationships with referral sources to generate new business opportunities
• Educate referral sources on the benefits and services offered by the Behavioral Health Agency.
• Collaborate with the office assistants, inner office team to ensure referral sources are satisfied with the agency's services.
• Track and report on outreach activities and referral sources.
• Acts as liaison between SEIC and the referral sources within the community.
• Makes visits/calls to referral sources providing behavioral health education and conducting related presentations.
• Identify and utilize cultural and community resources. Establish and maintain relationships with identified service providers.
• Assist with the development and maintenance of a superior customer service program.
• Assists in conducting market research activities to identify targeted populations and to identify the appropriate media for distribution of promotional information.
• Performs other duties as requested.

Supervisory Responsibilities:

None.

Qualifications:

Education/Experience

• Minimum Associate Level degree in Human Service or Business-related field
• Three years’ experience in Customer Service/Sales related position
• Two (2) years’ recent related experience in mental health and primary care practice, substance use, or an equivalent combination of education, training and experience.

Required Skills/Abilities

• Previous experience in sales, marketing, or community outreach would be a plus
• Ability to work independently and as part of a team.
• Knowledge of the healthcare industry and Behavioral Health/SA industry (not a must but would be a plus).
• Must be self-directed and motivated, an enthusiastic individual with an attitude of high-quality customer service
• Knowledge of marketing media and experience with managing social media related engagement
• Experience in public speaking, teaching, or training
• Ability to speak in front of groups and/or interact with the media
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community
• Ability to create, compose and edit written materials
• Working knowledge of a variety of computer applications helpful
• Knowledge of community related mental health and substance abuse needs
• Travel required to improve communication with potential major referral sources in Raleigh, Wilmington and other major Behavioral Health Systems and local providers.

Certificates, Licenses, Registrations

• Valid driver’s license (this is a condition of employment) including personal vehicle insurance coverage.
• Must maintain proficiency in company sponsored training and certifications and privileges if required.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The work is typically performed in an office environment, with a moderate noise level.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Movements including but not limited to prolonged periods of sitting at a desk and working on a computer, occasional standing, walking, bending, and reaching are required.
• Regularly required to use hands to handle or feel; talk; see; and/or hear. Specific vision abilities required by this job include close vision and color vision.
• Must be able to lift up to 15 pounds at all times.