Lead Digital Communications Strategist

Wells Fargo
Charlotte, NC
**About This Role** At Wells Fargo, we're transforming digital communications for a Fortune 100 enterprise - building experiences that are smarter, faster, and more connected across every channel we use. We're looking for a Digital Strategist on the Digital Communications and Operations team who excels where content meets technology, someone who can see around corners and help us navigate a digital landscape that changes by the day. In this role, you'll shape how we reach and influence audiences across web, mobile, apps, video, social, search, email, and emerging digital platforms - driving integrated strategies that move the business forward while raising the bar for what great digital content can be. **Key Responsibilities** + Serve as the day-to-day digital communications lead and key advisor for designatedlines ofbusiness + Deliver end-to-end campaign management, acting as thecentral pointof coordination for all stakeholders + Develop and implement multichannel digital strategiesleveragingthe full spectrum of Wells Fargo'sdigital ecosystemto reach and engage customers, employees, and communities effectively + Manage the editorial calendar, ensuring all created content is updated and accurately reflected + Build business cases for paid advertising amplification; manage budget allocations for paid campaigns + Draft creative briefs and oversee timelines, asset delivery, and stakeholder reviews + Partner with editorial, creative, and video teams to produce compelling content and ensuretimelypublication + Coordinate legal and compliance reviews for all content + Publish approved content across Wells Fargo channels using compliance-approved tools + Monitor engagement, partner withengagement team for response strategies, and escalate reputational risks + Analyze campaign performance, create recap reports, and provide insights for optimization + Collaborate with marketing, IT, customer service, and other stakeholders for cohesive communication efforts **Required Qualifications** + 5+ years ofpublicrelations,mediarelations,orcorporatecommunications experience, or equivalentdemonstratedthrough one or a combination of the following: work experience, training, military experience, education **Desired Qualifications** + Deep understanding ofcommunications in a digital landscape, including web, mobile, and social platforms + Experience with digital communications tools, platforms, and analytics + Strong storytelling and content development skills with exceptional writing ability + Results-driven mindset with a focus on execution, speed,and impact + Ability to provide white-glove service and act as the quarterback for all campaigns, ensuring seamless execution across channels + Proven ability to build relationships and work collaboratively across teams, including editorial, creative, and video production partners + Demonstrated experience or foundational knowledge in the financial services industry + Proficiencyin generative AI technologies and platforms, and ability toleveragethese technologies to create innovative solutions, enhance content creation, and drive business outcomes + Bachelor's degree in digital marketing, communications, public relations, business administration, or related field **Job Expectations:** + This role offers a hybrid work schedule + This role does not offer visa sponsorship + This role does not offer relocation **Posting Locations and pay ranges:** + 1700 K Street, NW-Washington, DC ($120,000 - $196,000) + 1525 West W.T. Harris Boulevard-Charlotte, NC ($100,000 - $163,000) + 401 South Tryon Street-Charlotte, NC ($100,000 - $163,000) + 401 West Las Colinas Boulevard-Irving, TX ($100,000 - $163,000) + 600 South 4th Street-Minneapolis, MN ($110,000 - $179,000) + 114 North Beaumont Street-St. Louis, MO ($100,000 - $163,000) + 64 East Broadway-Tempe, AZ ($100,000 - $163,000) + 800 South Jordan Creek Parkway-West Des Moines, IA ($100,000 - $163,000) **Pay Range** Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates. $100,000.00 - $196,000.00 **Benefits** Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs ( for an overview of the following benefit plans and programs offered to employees. + Health benefits + 401(k) Plan + Paid time off + Disability benefits + Life insurance, critical illness insurance, and accident insurance + Parental leave + Critical caregiving leave + Discounts and savings + Commuter benefits + Tuition reimbursement + Scholarships for dependent children + Adoption reimbursement **Posting End Date:** 3 Dec 2025 ***** **_Job posting may come down early due to volume of applicants._** **We Value Equal Opportunity** Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements. **Applicants with Disabilities** To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo ( . **Drug and Alcohol Policy** Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy ( to learn more. **Wells Fargo Recruitment and Hiring Requirements:** a. Third-Party recordings are prohibited unless authorized by Wells Fargo. b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process. **Req Number:** R-506880
Posted 2025-11-21

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