App Growth Marketer

Job Description

Job Description

Company Description

Palmetto is a leading clean tech company on a mission to accelerate the transition to a clean energy future. With a belief that consumers can have it all, we are an uncompromising energy company that makes coming clean a no brainer. Our award-winning technology platform empowers homeowners, businesses, and entrepreneurs to adopt renewable energy through simple, scalable, and innovative solutions. Operating at the intersection of B2B and D2C, we offer software, financial products, and services that drive real environmental impact—without compromising value. We deliver end-to-end solutions for whole home electrification that put clean energy within reach for all.

Our employees are our most valuable resource. We foster a promote-from-within culture that prioritizes talent development, career growth, and purpose-driven work. Palmetto offers a comprehensive benefits package—including unlimited PTO, medical, dental, and vision coverage, paid parental leave, retirement plans, and more—so you can have it all both personally and professionally. Palmetto prioritizes people, planet, and profit—backed by a culture that values collaboration, impact, and balance. Join us in building a brighter, cleaner world.

Location

This role will be based remotely in the US

Summary of Role

As an App Growth Marketer at Palmetto , you will own the strategy and execution that multiplies mobile-app installs, activation —primarily through organic, product-led, and low-/no-cost tactics. You are a hands-on operator who prototypes fast, measures everything, and thrives on compounding 1-percent wins. Reporting to the GM of Palmetto's Consumer Business Division, you'll leverage AI and low-code tools to ship growth experiments in hours, not weeks.

• Growth Strategy & Experimentation – Identify, prioritize, and run rapid A/B and multivariate tests across onboarding, in-app flows, paywalls, deep links, and virality loops.
• Originate new users – Develop campaigns across channels to identify and target new users to drive app installs and growth.
• Product-Led Loops – Design and launch referral, gamification, and community mechanics that turn engaged users into advocates.
• App Store Optimization (ASO) – Own keyword research, creative assets, ratings/reviews programs, and in-app events to boost organic installs.
• Lifecycle & CRM – Build trigger-based push, in-app, and email journeys that nudge users from first launch to daily habit.
• AI & Automation – Use LLMs and no-code/low-code stacks (Zapier, Make, Webflow, Bubble, Airtable) to create content, personalize messaging, scrape data, and automate workflows.
• Data Analysis & Insight Mining – Define KPIs, pull SQL/Python, analyze cohort and retention curves, and translate findings into next-step experiments.
• Solo Stack Builder – Spin up landing pages, smart banners, or micro-tools yourself; unblock progress without waiting on engineering.
• Cross-Functional Collaboration – Partner with product, design, engineering, and data teams to instrument events, ship growth hooks, and share learnings.
• Documentation & Communication – Maintain a visible experiment backlog, concise test briefs, and clear retros that inform future bets.
• Continuous Learning – Stay ahead of mobile growth trends, emerging platforms, and AI capabilities to keep Palmetto's growth engine cutting-edge.

• 3–5+ years driving mobile-app growth, product-led growth, or similar roles with proven wins in unpaid/organic channels.
• Demonstrated success boosting activation, retention, and referral metrics through rapid experimentation.
• Deep understanding of user psychology, social and gaming mechanics, and how to translate them into growth loops.
• Proficiency with analytics & experimentation tools (GA4/Firebase, Amplitude, Mixpanel, Split, LaunchDarkly, Braze/Iterable).
• Data-driven mindset with the ability to turn raw data into actionable insights and clear recommendations.
• Hacker mentality – resourceful, curious, humble, and persistent; biased toward action in low-structure environments.
• AI-native operator: daily user of LLMs for copy, ASO metadata, segmentation, and insight generation.
• Technical aptitude: comfortable with SQL, basic Python/JavaScript, and setting up webhooks; able to build scrapers or small scripts.
• Hands-on experience with low-code/no-code platforms (Zapier, Make, Webflow, Bubble, Airtable) to launch MVPs fast.
• Strong written and verbal communication skills; able to distill complex data and strategy into crisp, persuasive narratives.
• Bonus : Experience in subscription-based consumer apps, games and social apps.

Employment is contingent upon the successful completion of a background check.

Equal Employment Opportunity

Palmetto embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications, merit, and business need. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.

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