Director, National Sales
At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
NASCAR seeks a talented professional to join our team as the Director of National Sales.
This position may be based in any of our NASCAR office locations, with a preference for candidates residing in a major U.S. metropolitan area to support national partner engagement and business travel needs.
The Director of National Sales role is the right opportunity for strategic thinkers with an innate entrepreneurial spirit. Someone who thrives in a fast-paced environment, can conceptualize and effectively communicate big ideas, has strong research, written, and organizational skills, and who wants to work collaboratively to sell across multiple sponsorship mediums, including intellectual property, television, radio, signage, digital/social, online, print, events, and promotions. This is a results-driven sales position responsible for generating measurable revenue growth.
Duties include, but are not limited to:
- Responsible for establishing new marketing partnerships with top brands to achieve annual revenue goals
- Build, develop, and track a robust new revenue pipeline and present to senior leadership as requested
- Analyze specific marketing needs of prospects based on partner objectives, market strategies, category, activation potential and financials
- Create innovative strategic partnership programs that exceed partners’ expectations and brand goals, aiming for integrated packages encompassing multiple sponsorship mediums
- Secure meetings with senior-level decision makers that incorporate a clear understanding of the prospective partner's marketing and business objectives
- Work closely with the NASCAR Partnership Marketing team to ensure clients receive a superior level of customer service and activation of their partnership
- Travel required. Must be able to manage business while traveling for work, including attending local, regional, and national racing events as well as traveling for meetings, conferences, and sales calls as needed
- Manage complex negotiations with credibility while incorporating multiple perspectives, including legal, financial, and business implications
Required skills/experience:
- Bachelor's degree from an accredited college/university or the equivalent training & experience
- 5+ years of sales experience with an emphasis in professional league or governing body, major league sports team, media (TV, Radio), and/or entertainment sponsorship sales
- Proficient in company-provided hardware and software.
- Proven success in exceeding challenging sales objectives by developing highly strategic corporate partnerships in a competitive marketplace
- Strong understanding of the practices and principles related to the sales process and execution of corporate partnerships, including prospecting, analytical, presentation, time managemen,t and organizational skills
- A self-motivated leader with a high level of initiative, inner drive, and attention to detail who is adept at working both independently and as part of a team
- Passionate, curious, proactive, and creative with an internal drive for professional development
- Percent of travel required: <15%
- The position will not have supervisor responsibilities or direct reports.
Apply Now!
Learn more about this role and our team by applying at for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
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