Campaign Marketing Manager, Education Market

Who we are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About the Job

As the Campaign Marketing Manager for Education, you will be a critical driver of our growth strategy, responsible for understanding the unique needs and opportunities within the Education segment. The role is a strategic partner to our marketing and sales organizations, developing and implementing integrated marketing campaigns across various channels to generate high-quality pipeline, cultivate opportunities, and ultimately contribute directly to revenue growth. This role requires a blend of critical thinking, hands-on campaign execution, and a deep commitment to measurable results.

What you will do

Strategic Campaign Development:

• Design and develop comprehensive, multi-channel marketing campaigns (e.g., digital advertising, content marketing, email marketing, webinars, events, social media) tailored to the vertical's target audience.
• Identify compelling messaging and value propositions that resonate with the specific needs and challenges of customers in education.
• Collaborate with digital marketing, product marketing, and our reputation marketing teams to ensure alignment of campaign strategy and execution.

Sales Partnership & Enablement:

• Work closely with the sales teams (including business development) to understand their priorities, challenges, and opportunities, ensuring marketing efforts directly support sales objectives and span the journey from.
• Act as a trusted advisor to sales, providing market insights, reporting, and campaign updates spanning acquisition and expansion objectives.

Campaign Execution & Management:

• Lead all aspects of the end-to-end execution of marketing campaigns, working with internal creative teams, external agencies, and marketing operations.
• Manage campaign budgets, timelines, and resources effectively.
• Ensure all marketing activities align with brand guidelines and regulatory requirements.
• Partner with third parties to amplify the Brightly message when applicable.

Performance Measurement & Optimization:

• Deliver clear benchmarks and metrics for all campaigns, focusing on lead generation, MQL-to-SQL conversion, pipeline contribution, and revenue attribution. You’ll architect the annual metrics plan across funnel stages based on business objectives.
• Analyze and forecast the expected performance of planned marketing programs quarterly, with monthly adjustments to align campaign goals with sales targets and overall business objectives. Continuously monitor and optimize key performance indicators (KPIs) to improve campaign effectiveness.
• Use of marketing analytics tools to track, analyze, and report on campaign performance, providing actionable insights.
• Continuously test, learn, and optimize campaigns based on data-driven insights to improve return on investment and achieve targets.
• Present regular performance reports and strategic recommendations to collaborators, including sales leadership and the CMO

What you need

Minimum Requirements:

Education & Certifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; MBA or Master’s preferred; certifications in digital marketing, analytics, or marketing automation tools (e.g., Google Analytics, Marketo) are a plus.

Experience:

• 3-5 years in B2B SaaS marketing; experience with Enterprise Asset Management, Computerized Maintenance Management System (CMMS) software or education industry marketing is advantageous.

Skills & Attributes:

• Strong cross-functional collaboration and communication skills; proactive outlook with ownership; exceptional attention to detail; ability to prioritize effectively.

What makes you a Standout

• Strategic approach with the ability to translate business objectives into actionable marketing campaigns.
• Data-driven decision-making and strong analytical skills to optimize campaign performance.
• Collaborative approach with proven success partnering across sales, product, and marketing teams.

The Brightly culture

We’re guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Brightly maintains a Drug Free workplace in accordance with applicable law.