Director of Sales - R&D Brewing
- Lead and maintain strong, productive relationships with distributor partners across all markets.
- Guide annual business planning (ABP) with distributors, including volume forecasting, programming, incentives, and execution goals.
- Conduct regular market visits and business reviews with distributor leadership and sales reps.
- Develop and execute annual and long-term sales strategies aligned with R&D Brewing’s growth objectives.
- Lead the sales team with a focus on accountability, goal-setting, coaching, and performance tracking.
- Establish KPIs and monitor execution in both on- and off-premise accounts.
- Drive growth in key regional and national accounts, including convenience, grocery, and club channels.
- Lead direct relationships with chain buyers and category managers.
- Collaborate with distributor chain teams to build and execute programs that drive incremental volume and brand awareness.
- Oversee team beer partnership management with venues, ensuring brand visibility, activation support, and strong partner relationships across key markets
- Manage collegiate sports team partnerships in coordination with venue accounts, maximizing brand alignment, activations, and fan engagement opportunities
- Manage and mentor the sales team across all markets, fostering a culture of high performance, collaboration, and accountability.
- Support recruiting, onboarding, and training efforts for new sales hires.
- Provide clear direction, tools, and support for success in the field.
- Work closely with marketing on trade programs, POS development, and campaign execution.
- Partner with operations and production to align sales forecasts with supply planning.
- Contribute to innovation planning and new product launches with data-informed insights.
- 5+ years of sales experience in the beverage industry, with 2+ years in a leadership role.
- Deep knowledge of the 3-tier system and proven success managing distributor networks.
- Strong relationships in both on- and off-premise channels, including chains.
- Demonstrated ability to lead sales planning, forecasting, and trade execution.
- Passion for craft beer and a deep understanding of the competitive landscape.
- Excellent communication, negotiation, and leadership skills.
- Willingness to travel (50%) across markets as needed.
- Competitive salary + performance-based bonus
- Health, dental, and vision insurance
- Paid time off and holidays
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