Director of Field Marketing

About Improveit:
Improveit Home Remodeling is a 35-year industry leader in home improvement, known for high-quality products, an unmatched customer experience, and a culture built on performance, development, and fun. Our team is competitive, family-oriented, and driven by the shared goal of growth — both personally and professionally.

We’re expanding in Charlotte and seeking a proven Director of Field Marketing to build and lead our local field marketing and canvassing operations.

Position Overview:

The Director of Field Marketing will oversee all lead generation efforts within the Charlotte market — including events, retail partnerships, and neighborhood canvassing. This leader will be responsible for recruiting, training, and managing a team that consistently drives high-quality leads to the sales organization.

This is an on-site, hands-on leadership role ideal for a driven, metrics-minded professional who thrives in a fast-paced, high-performance culture.

Key Responsibilities:

• Build, lead, and develop a high-performing team of field marketers, event specialists, and canvassing leaders.

• Execute and optimize all local field marketing programs — home shows, retail events, partnerships, and door-to-door initiatives.

• Achieve and exceed weekly and monthly lead generation targets.

• Partner closely with Sales Leadership to ensure lead quality, conversion rates, and performance alignment.

• Manage staffing, scheduling, and logistics for all local marketing operations.

• Track performance metrics and implement data-driven improvements.

• Drive motivation, culture, and accountability within the Charlotte marketing team.

• Act as a brand ambassador for Improveit in the local community.

Qualifications:

• 5+ years of experience in field marketing, canvassing, or events leadership (home improvement or consumer-facing preferred).

• Demonstrated success leading and scaling local teams.

• Proven ability to hit aggressive performance targets in a metrics-driven environment.

• Strong leadership, coaching, and communication skills.

• Excellent organizational and problem-solving abilities.

• Willingness to work evenings and weekends as needed for events and canvassing operations.

What We Offer:

• Competitive base salary + performance bonuses

• Full benefits package (medical, dental, vision, 401k)

• Leadership training and career advancement opportunities

• A supportive, energetic, and success-driven culture

• The opportunity to shape and grow the Charlotte market