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Community Engagement Lead in Western NC

UnitedHealthcare
Asheville, NC
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

As a North Carolina Community Engagement Lead, you'll help develop and activate strategies and programs to ensure equitable access to health care coverage for the underserved and positively impact the lives of more North Carolinians. You'll use critical thinking skills, tenacity and empathetic approach to increase growth and retention. Through strategic community engagement efforts, you will have direct impact on membership growth and retention.

Working under minimal supervision and collectively with Community Engagement, this Community Engagement Lead is responsible for developing strategic, community-based relationships in targeted communities to increase enrollment and equitably improve population health.

  • 40hr work week schedule**
  • Non-exempt outside/field position supporting Community Engagement team in the Western areas of NC**

If you are located Western North Carolina, you will have the flexibility to work remotely* as you take on some tough challenges.

Primary Responsibilities

  • Develop strategic relationships directly with community-based organizations, faith-based organizations and providers for the purpose of membership retention, growth, and opportunities to equitably improve population health
  • Plan, implement and coordinate strategic engagement within assigned territory
  • Develop and execute innovative outreach and marketing strategies and tactics to support membership growth and retention, innovation and member and provider experience in the assigned territory
  • Drive growth in membership and market share in designated area by developing solid cross-functional departments to align externally facing strategies
  • Understand/track membership growth
  • Be able to align growth strategies to address local market priorities and unique requirements to assure delivery of state commitments and contractual requirements in assigned territory
  • Conduct market research and competitive analysis to drive outreach strategies and initiatives to gain market share
  • Manage impactful relationships that drive engagement with key stakeholders, influencers, community-based organizations and faith-based organizations
  • Represent the health plan at state meetings, community events, and media relations opportunities
  • Demonstrate/apply understanding of applicable laws, regulations, contracts and compliance requirements (i.e., HIPAA, ACA, state contracts, CMS regulations)
  • Utilize CRM system to document engagement

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

  • 2+ years of demonstrated business to consumer (B2C) marketing, customer service or community outreach experience
  • Proficient in MS Office (Outlook, Word, Excel, PowerPoint, Teams)
  • Proven good driving history and current valid driver's license. Must have insured, dependable vehicle
  • Willing and able to work 40 hours per week during core business hours Monday through Friday; and overtime, weeknights and weekends when required
  • Willing and able to travel locally 75% +/- depending on business need

Preferred Qualifications

  • Managed care, Medicaid, or Medicare experience
  • Experience working with historically marginalized populations
  • Experience working with providers
  • Proven established professional relationships with non-profits, community resources, religious/faith-based organizations (FBO's) in designated sales territory
  • Bilingual Spanish
  • All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The hourly pay for this role will range from $28.94 to $51.63 per hour based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
Posted 2026-02-04

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