NTR and Promotions Director

Position Overview:

Beasley Media Group (Fort Myers) is seeking a creative, organized, and results-driven NTR & Promotions Director to lead station promotions, marketing initiatives, and Non-Traditional Revenue (NTR) efforts across our cluster. This role plays a key part in engaging audience, enhancing brand visibility, and supporting sales through strategic promotions and events.

Responsibilities:

Promotions

· Oversee all promotional efforts across the Beasley Media Group (Fort Myers) radio cluster.

· Develop and execute strategic promotional plans that align with programming and sales goals

· Plan and implement on-air, online, and onsite station promotions and events (promotional and revenue generating).

· Provide creative direction and input for promotional materials, station branding elements, and on-air promotional content.

· Coordinate and execute events, including (but not limited to) concerts, live broadcasts, golf tournaments and galas, from ideation through final execution.

· Collaborate closely with programming, digital, and sales departments to ensure promotions align with station goals and deliver measurable results.

· Serve as the liaison between sales and programming to align efforts, streamline communication, and maintain consistent messaging across departments.

· Ensure compliance with FCC rules and internal guidelines for contesting, including preparation of official rules and waivers.

· Hire, train, supervise, and schedule part-time promotions team members

· Identify and develop new non-traditional revenue streams by creating innovative sponsorship and promotional opportunities.

NTR

· Work closely with programming and sales to identify and develop new non-traditional revenue opportunities by creating sponsorship and promotional opportunities.

· Build and present compelling sales proposals for clients.

· Manage sponsorships, ensuring high-quality delivery and client satisfaction.

Qualifications:

· 3–5 years of promotions, marketing, or media/event experience (radio preferred).

· Strong communication and organizational skills.

· Proficiency in Microsoft Office; knowledge of digital platforms and social media tools a plus.

· Valid driver's license and reliable transportation required.