Paid Media Specialist - Google & Meta Ads

Job Description

Job Description

Location: In-Office, Charlotte, NC 28273
Employment Type: Full-Time

About The Vita Agency

The Vita Agency is a full-service marketing agency dedicated to delivering high-impact digital strategies that drive growth and performance for our clients. We specialize in digital advertising, branding, and lead generation, helping businesses scale through data-driven marketing solutions.

We are looking for a Paid Media Specialist with 2-3 years of experience in Google Ads and Meta (Facebook & Instagram) Ads to join our growing team. This role requires an advanced understanding of campaign setup, optimization, and performance analysis across both platforms.

Responsibilities

• Plan, launch, and manage Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) campaigns.

• Conduct keyword research, audience segmentation, and competitive analysis to improve ad performance.

• Optimize campaigns for conversion rate, ROI, and cost efficiency while hitting client KPIs.

• Continuously monitor campaign performance, adjusting bids, creative, and targeting as needed.

• Create and test ad copy, landing pages, and creative variations to maximize engagement.

• Utilize Google Analytics, Meta Business Suite, and other tracking tools to analyze performance and provide data-driven recommendations.

• Develop weekly/monthly performance reports with insights and strategy adjustments.

• Stay up-to-date with Google Ads and Meta Ads policies, algorithm updates, and industry trends.

• Collaborate with the creative and content teams to ensure ad visuals and messaging align with brand strategy.

• Manage ad budgets effectively to maximize results while minimizing waste.

Requirements

• 2-3 years of hands-on experience managing and optimizing Google Ads and Meta Ads campaigns.

• Expert-level proficiency in Google Ads Manager, Google Analytics, Meta Ads Manager, and conversion tracking.

• Strong analytical skills with experience in A/B testing, bid strategies, and performance reporting.

• Familiarity with tools like Google Tag Manager, Google Data Studio, and third-party analytics platforms.

• Experience in lead generation, e-commerce, or B2B paid media strategies is a plus.

• Strong understanding of CPC, CPM, ROAS, and CAC metrics.

• Ability to manage multiple campaigns across different industries.

• Google Ads and/or Meta Blueprint certifications (preferred but not required).

• Excellent written and verbal communication skills.

What We Offer

• Competitive salary based on experience

• Opportunity for growth within a fast-paced agency

• Work with a dynamic and innovative marketing team

• Access to industry training, certifications, and career development resources

If you’re passionate about performance marketing and want to work with a data-driven, results-focused team, we’d love to hear from you!

Apply today by sending your resume and portfolio/case studies of past campaign success to [email protected]

Company Description

At The Vita Agency, we’re more than just a marketing firm, we’re a growth-driven, innovative, and results-focused team that thrives on helping businesses scale through cutting-edge digital strategies. When you join us, you’re not just taking a job, you’re becoming part of a fast-growing agency that values creativity, collaboration, and professional development.

Here’s why you’ll love working with us:

Career Growth & Learning – We invest in your success, offering access to industry-leading training, certifications, and mentorship to keep your skills sharp.

Innovative & Impactful Work – You’ll manage high-performance Google and Meta ad campaigns for a diverse range of clients, making a direct impact on their business growth.

Collaborative & Supportive Team – Work alongside experienced marketers and creative professionals in an environment where your ideas are valued and your contributions make a difference.

Company Description

At The Vita Agency, we’re more than just a marketing firm, we’re a growth-driven, innovative, and results-focused team that thrives on helping businesses scale through cutting-edge digital strategies. When you join us, you’re not just taking a job, you’re becoming part of a fast-growing agency that values creativity, collaboration, and professional development.\r\n\r\nHere’s why you’ll love working with us:\r\n\r\n Career Growth & Learning – We invest in your success, offering access to industry-leading training, certifications, and mentorship to keep your skills sharp.\r\n\r\n Innovative & Impactful Work – You’ll manage high-performance Google and Meta ad campaigns for a diverse range of clients, making a direct impact on their business growth.\r\n\r\n Collaborative & Supportive Team – Work alongside experienced marketers and creative professionals in an environment where your ideas are valued and your contributions make a difference.