Paid Social Strategist

Job Description

Job Description

TriMark Digital is looking for a curious, data-driven, and creative Paid Social Strategist to join our performance marketing team. In this role, you’ll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You’ll work across today’s leading social advertising platforms to build scalable campaigns, uncover insights from performance data, and continuously test new ideas that improve results. If you enjoy blending analytics, strategy, creative testing, and emerging platform capabilities, this role is for you.

Roles & Responsibilities

• Plan, build, and manage paid social campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, X/Twitter, Pinterest, TikTok, Reddit and emerging channels
• Develop full-funnel paid social strategies, supporting everything from awareness and engagement to lead generation and revenue growth
• Structure campaigns using modern best practices such as advantage campaigns, algorithm-friendly account structures, and smart budget allocation
• Conduct audience research, competitor analysis, and platform benchmarking to inform targeting and campaign strategy
• Build and execute structured testing roadmaps, including creative testing, audience testing, and landing page testing
• Manage creative testing frameworks to identify high-performing messaging, visuals, and formats
• Collaborate with creative teams to develop thumb-stopping ad creative and conversion-focused messaging
• Optimize campaigns toward CPA, CPL, ROAS, LTV, and other performance metrics aligned with client goals
• Leverage AI-powered campaign features, automation tools, and platform optimization models to improve performance at scale
• Implement and monitor privacy-safe tracking solutions including pixels, Conversion APIs, and server-side tracking where applicable
• Analyze performance data and provide clear insights and actionable recommendations
• Create reporting dashboards and performance summaries for internal teams and clients
• Communicate campaign strategy, results, and optimization plans clearly and confidently.

Professional Skills & Qualifications

• Bachelor’s degree (BS/BA) in marketing, analytics, business, or a related field (or equivalent experience)
• 3+ years of hands-on experience managing paid social campaigns in platforms like Meta Ads Manager and LinkedIn Campaign Manager
• Strong understanding of paid social performance metrics, campaign optimization strategies, and full-funnel marketing
• Experience building campaigns focused on lead generation, e-commerce performance, or conversion-driven marketing
• Familiarity with modern attribution models and cross-channel measurement
• Proficiency in Excel, Google Sheets, or data visualization tools for performance analysis and reporting