Ecommerce Marketing Specialist

Robert Half
Charlotte, NC
Description We are seeking a data-driven and creative Ecommerce Marketing Specialist to support online sales growth across our digital platforms. This role is responsible for optimizing product listings, managing digital campaigns, and improving the customer journey to increase conversions and revenue. Responsibilities + Manage and optimize product listings across ecommerce platforms (Shopify, Amazon, WooCommerce, etc.). + Plan and execute digital marketing campaigns-including email, social ads, paid search, and retargeting-to drive traffic and sales. + Conduct keyword research and optimize product titles, descriptions, and metadata for SEO. + Monitor campaign analytics, website performance, and customer behavior to recommend improvements. + Collaborate with creative teams on product photography, A/B testing, and promotional content. + Coordinate promotions, discounts, and seasonal campaigns to maximize sales. + Track KPIs such as CTR, ROAS, conversion rates, and customer acquisition cost. + Ensure brand consistency across all ecommerce storefronts and marketing channels. Requirements + Experience in ecommerce marketing or digital advertising. + Strong understanding of Shopify, Amazon Seller Central, Google Analytics, and Meta/Google Ads. + Knowledge of SEO, SEM, email marketing, and conversion optimization. + Ability to analyze data, identify trends, and make evidence-based decisions. + Excellent communication skills and a strong attention to detail. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
Posted 2025-11-20

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