VP, Demand Generation

Why N-able

At N‑able, our mission is to protect businesses against evolving cyberthreats with a unified cyber resiliency platform to manage, secure, and recover. Our scalable technology infrastructure includes AI-powered capabilities, market-leading third-party integrations, and the flexibility to employ technologies of choice—to transform workflows and deliver critical security outcomes. Our partner-first approach combines our products with experts, training, and peer-led events that empower our customers to be secure, resilient, and successful.

We're seeking a dynamic VP of Demand Generation to lead our global marketing efforts and drive scalable revenue growth in the cybersecurity market. The ideal candidate will be a data-driven marketing leader with deep expertise in B2B SaaS demand generation, proven success managing high-performing teams, and a strong understanding of the security buyer's journey. You'll own our complete demand generation strategy, from awareness through closed-won revenue, while building and optimizing our marketing engine to support aggressive growth targets.

What You'll Do

Team Leadership & Strategy

• Lead and scale a global team of demand generation specialists, digital marketers, and campaign managers focused on new customer acquisition and expansion revenue
• Develop and execute comprehensive go-to-market strategies that align with sales objectives and revenue targets
• Foster a culture of experimentation, data-driven decision making, and continuous optimization

Campaign Development & Execution

• Design and execute integrated, multi-channel campaigns that generate high-volume, qualified pipeline for SMB security buyers through direct and partner channels
• Develop comprehensive channel marketing programs to support MSPs, system integrators, and technology partners in selling our solutions
• Create scalable demand generation programs that efficiently reach IT managers and business owners through direct outreach and channel partner networks
• Build compelling co-marketing campaigns and partner enablement materials that resonate with budget-conscious SMB buyers
• Develop targeted segmentation strategies based on vertical markets, geographic regions, and partner channel capabilities

Analytics & Performance Optimization

• Partner with marketing analytics to implement robust multi-touch attribution models that accurately measure campaign effectiveness and ROI
• Drive data-driven marketing spend optimization and media mix modeling to maximize efficiency across all channels
• Establish and optimize key metrics including pipeline generation, conversion rates, customer acquisition cost (CAC), and lifetime value (LTV)

Technology & Process Innovation

• Identify, evaluate, and integrate new marketing technologies and partners to enhance demand generation capabilities
• Build scalable, automated nurture programs and behavioral trigger campaigns across key marketing channels
• Develop comprehensive testing frameworks to drive rapid experimentation and continuous improvement

Cross-Functional Collaboration

• Partner closely with Direct Sales, Channel Sales, and Customer Success teams to ensure seamless handoffs and optimize the entire customer journey
• Collaborate with Channel Partner Management teams to develop joint marketing strategies and co-selling initiatives with MSPs and resellers
• Work with SDR and inside sales teams to enhance lead qualification and pipeline acceleration for both direct and partner-sourced opportunities
• Partner with Product Marketing to ensure campaign messaging aligns with partner positioning and competitive differentiation in channel markets
• Coordinate with Partner Success teams to drive partner enablement, training, and joint marketing execution

What You'll Bring

Required Qualifications

• 10+ years of progressive experience in B2B SaaS demand generation, with at least 5 years in leadership roles managing teams of 10+ marketers
• Proven track record optimizing marketing performance at high-growth B2B SaaS companies with SMB/mid-market focus and channel sales experience
• Expertise in channel partner marketing, including experience developing co-marketing programs, partner enablement campaigns, and MSP relationship management
• Strong analytical background with experience using data to drive decision-making and prove marketing ROI
• Technical project management experience, including gathering requirements across business teams and managing complex implementations
• Exceptional communication skills with ability to present to C-level executives and gain buy-in for strategic initiatives
• Demonstrated ability to scale programs efficiently while maintaining quality and staying within budget constraints

Preferred Qualifications

• Cybersecurity industry experience with understanding of security buyer personas, pain points, and purchasing processes
• Full-funnel marketing expertise across email, paid media, SEO/SEM, social, content syndication, webinars, and field marketing
• MSP experience with deep understanding of managed service provider business models, partner ecosystems, and channel sales dynamics
• High-volume demand generation expertise across email, paid media, SEO/SEM, social, content marketing, webinars, and digital events
• Partner enablement experience including developing training programs, sales tools, and co-marketing materials for channel partners
• Marketing technology stack experience including Salesforce, marketing automation platforms (Marketo), and ABM tools
• Experience with security-focused events and community engagement (RSA Conference, Black Hat, local security meetups)
• Track record of success at high-growth startups or during periods of rapid scaling at established companies

Purple Perks

What do we offer you?

• Fully covered medical, dental and vision – for employee and eligible dependents!
• Generous PTO and observed holidays
• 2 Paid VoluNteer Days per year
• Paid Parental Leave
• 401(k) with company-match and Flexible Spending Accounts
• Employee Stock Purchase Program
• Free Lunch 2x per week at Collaboration Hubs
• On-site gym access at select Collaboration Hubs
• Wellness rewards
• FuN-raising opportunities as part of our giving program
• N-ablite Learning – custom learning experience as part of our investment in you

About N-able

At N-able, Inc. (NYSE: NABL), we are a global software company that turns IT possibilities into capabilities. That means we partner with technology leaders who support companies around the world by offering secure infrastructure and tools to navigate their evolving IT needs. We build strong relationships with our customers to help them thrive at every stage of growth, and at the heart of this effort is our network of N- ablites —a global team of extraordinary, diverse creators who are dedicated to making a difference in how our partners do IT.

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