Email Marketing Specialist

TMY Youth Community Foundation in Raleigh, NC is looking for one email marketing specialist to join our 9 person strong team. Our ideal candidate is self-driven, punctual, and hard-working.

Responsibilities

Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business

• Create email marketing campaigns to promote products or services.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are sent in proper form and template.
• Proofread emails for clarity, grammar, and spelling.
• Develop a personalization strategy.
• Include specific graphics, incentives, and detailed descriptions.
• Review messages for brevity.
• Send messages to those who have opted in for messages.
• Ensure messages are mobile-friendly.
• Create database of emails for lead generation.
• Follow up on interested respondents.
• Purge non-deliverable email addresses and opt-outs.
• Include persuasive 'call-to-actions' in advertisements and promotions.
• Place orders for products.
• Design and write press releases.
• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Coordinate and monitor the maintenance, integrity, and security of several databases.
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.

Qualifications: You will become Familiar with

• Personalization and automation.
• Data privacy. ...
• Interactive content. ...
• Accessibility. ...
• Mobile optimization. ...
• Artificial intelligence.

We are looking forward to receiving your application. Thank you.

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