Marketing Automation Specialist

Requisition Number: 72441

The company built on breakthroughs. ​ 
Join us.​ 

Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.  ​ 

How do we do this? With our people. They break through limitations and expectations – not once in a career, but every day. They help move our company, and the world, forward. ​ 

​At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more.​  

​Come break through with us. 

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Role Purpose

The Marketing Automation Specialist will be part of Corning Optical Communication’s Global Digital Marketing Team and is responsible for executing strategic email and digital campaigns within Marketo, a marketing automation software. This includes the creation and activation of campaign templates, lead nurturing programs, list uploads, etc.

Key Responsibilities

Create and administer lead management campaigns:

• Build, execute, and translate digital activities and engagements into Marketo, ensuring accuracy as well as performance/analytics align with reporting structure and strategy.
• Become a Corning expert on marketing automation campaigns by using in-region resources (website, Lead Development and Sales Development, Field Sales, webinars, etc.) to further engage, capture, and develop leads.
• Partner with marketing managers and specialists to execute lead development strategies using programs, campaigns, and lead forms.
• Coordinate the integration and execution of electronic marketing activities with marketing managers and specialists for events, trainings, mail campaigns, programs, promotions, and other marketing initiatives.
• Upload lead lists generated from various regional marketing initiatives and advise project managers on best practices for campaigns.
• Conduct A/B testing of campaign parameters, measure results, and adjust tactics to maximize results, as appropriate for the complexity of the campaign.
• Audit all campaigns for accuracy, consistency, brand standards and best practice guidelines.

Reports directly to Marketing Manager, Digital Demand Generation.

Experiences/Education - Required

• Bachelor’s / 4-yr degree in Marketing, Business Operations, related field.
• 3-5 years – experience in Marketo (or comparable platform) software is required.
• Experience in Marketo software (or comparable platform) is required
• High acumen with all Microsoft Office programs
• Analysis skills, including ability to build / interpret reports and collect metrics

Experiences/Education - Desired

• Knowledge of Stensul and Salesforce.com platforms
• Ability to work well in a team environment that involves multiple points of contact, global coordination, and obtaining information from multiple sources
• Must possess excellent interpersonal skills, including the ability to work with higher-level directors or executives
• Ability to influence others without specific authority
• Proven time-management skills and ability to hit deadlines under pressure

This position does not support immigration sponsorship.

The range for this position is $70,350.00 - $96,732.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.

A job that shapes a life. 

Corning offers you the total package. 

Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.

• Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
• As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning’s total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.
• Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.
• Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That’s why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions.

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at [email protected] .