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MARKETING & COMMUNITCATIONS DIRECTOR

YMCA of Southeastern NC
Wilmington, NC
Description

POSITION SUMMARY:

The Director of Marketing & Communications supports the mission of the YMCA of Southeastern North Carolina by leading a comprehensive, cause-driven marketing and communications strategy that strengthens community awareness, engagement, and trust across five YMCA branches.

This role provides strategic leadership and day-to-day oversight of all marketing and communications functions, ensuring consistent branding, messaging, and storytelling that reflects the YMCA’s impact in youth development, healthy living, and social responsibility. The Director works closely with senior leadership and branch teams to support membership growth, program participation, fundraising, and community engagement.

Essential Functions

Strategy & Leadership

  • Develops and implements a comprehensive annual marketing and communications plan aligned with organizational goals, membership priorities, and fundraising initiatives.
  • Serves as a strategic partner to executive and branch leadership, advising on messaging, campaigns, and communications strategies across five YMCA branches.
  • Ensures all marketing and communications efforts reflect YMCA brand standards, voice, and values.

Team Management

  • Hires, trains, supervises, and evaluates the Marketing Specialist, Communications Specialist, and part-time Multimedia Designer.
  • Establishes clear workflows, priorities, and timelines to ensure efficient execution of marketing and communications deliverables.
  • Fosters a collaborative, creative, and mission-driven team culture.

Marketing & Communications Oversight

  • Oversees all digital and print marketing efforts, including website content, social media, email marketing, digital advertising, signage, and promotional materials.
  • Guides storytelling and content strategy that highlights YMCA programs, impact, partnerships, and community outcomes.
  • Oversees media relations efforts, including press releases, media pitches, and responses to inquiries.

Budget, Reporting & Evaluation

  • Develops and manages the marketing and communications budget, ensuring effective use of resources.
  • Tracks, analyzes, and reports on key performance metrics related to marketing and communications efforts.
  • Uses data and insights to continuously improve strategy and effectiveness.

Special Projects & Events

  • Supports major organizational initiatives, campaigns, and events as needed, including capital campaigns and community-wide promotions.
  • Represents the YMCA at community meetings and presentations when appropriate.

OUR CULTURE: Our mission and core values are brought to life by our culture. At the Y, we strive to live our purpose of strengthening communities with intention and purpose every day. We welcome all: we are open to everyone. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We nurture: we support you on your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger, beginning with you.

BENEFITS: We believe meaningful work deserves meaningful perks! As a full-time exempt team member, you’ll enjoy a comprehensive benefits package that includes flexible medical, dental, and vision plans, supplemental insurance options, paid training, generous PTO, and an HSA match. You'll also receive a complimentary nationwide YMCA family membership, exclusive discounts on YMCA programs like swim lessons and camps, and access to our YMCA Retirement Plan—so you can grow, thrive, and plan for your future while making a difference every day.

Leadership Competencies

  • Collaboration: Creates sustainable relationships within the Y and with other organizations in service to the community.
  • Communication & Influence: Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y’s cause.
  • Inclusion: Values all people for their unique talents and takes an active role in promoting practices that support diversity, inclusion, and global work, as well as cultural competence.
  • Critical Thinking & Decision Making: Makes informed decisions based on logic, data, and sound judgment.
  • Developing Self & Others: Develops self and supports others (e.g., staff, volunteers, members, program participants), both formally and informally, to achieve their highest potential.
  • Emotional Maturity: Demonstrates the ability to understand and manage emotions effectively in all situations.

The YMCA of Southeastern NC does not discriminate in employment opportunities or practices on the basis of race, color, faith, gender, pregnancy, national origin, age, disability, sexual preference, gender identity, veteran status, citizenship status, genetic information, or any other characteristic protected by applicable law, except where a bona fide occupational qualification applies.

Requirements

QUALIFICATIONS:

  • Bachelor’s degree in marketing, communications, public relations, or a related field required; master’s degree preferred.
  • Five or more years of progressive experience in marketing and communications, with at least two years in a supervisory role.
  • Strong strategic thinking, project management, and leadership skills.
  • Experience managing multi-channel marketing efforts, including digital, social, and print.
  • Excellent written and verbal communication skills.
  • Experience in nonprofit, healthcare, education, or mission-driven organizations preferred.

Ymca Safety Requirements

CPR & First Aid – Must be able to complete and maintain certification in CPR and First Aid; able to assist individuals in need until professional help arrives.

Emergency Response – Ability to quickly identify emergency situations (medical, fire, environmental, etc.) and respond appropriately following established procedures.

Incident Management – Required to report all safety incidents and hazards immediately and accurately to supervisors.

Safe Environment – Commitment to maintaining a safe, clean, and hazard-free environment for all staff, members, and participants.

Physical Readiness – Must be able to perform physical tasks related to safety, including assisting individuals of various ages and physical abilities.

Compliance – Follow all YMCA safety protocols, OSHA standards, and state/local regulations as applicable.

Reasonable Accommodation Statement: The YMCA provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. If you require accommodation to complete the application process or to perform essential job functions, please contact Human Resources.

JOB TITLE: MARKETING & COMMUNICATIONS DIRECTOR

POSITION TYPE: Full-Time

FLSA: Exempt

PAY RATE: $53,510 - $66,888 / Year

REVISION DATE: 2/18/2026

Equal Opportunity Employer: The YMCA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status. We are committed to creating a diverse and inclusive workforce that reflects the communities we serve.
Posted 2026-02-20

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