Manager, E-Commerce Strategy & Merchandising
Aeroflow Health
Asheville, NC
Aeroflow Health – Manager, E-Commerce Strategy & Merchandising – Remote Opportunity Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient-centric business model is founded on innovation through technology and cutting-edge delivery platforms. We’ve grown to be a leader in the home medical equipment segment of the healthcare industry, are among the fastest-growing healthcare companies in the country, and are recognized on Inc. 5000’s list of fastest-growing companies in the U.S. Your Opportunity to Make an Impact As the Manager, E-Commerce Strategy & Merchandising for the Mom & Baby Team, you will join a group of talented marketing professionals and play a pivotal role in elevating our brand. You’ll lead the strategy for digital merchandising, product placement, and customer experience optimization on our Magento/Adobe Commerce website, supporting both insurance-covered and cash-pay offerings across the Aeroflow Breastpumps portfolio. Reporting to the Senior Manager, Brand Strategy & Marketing, this role will ensure that our e-commerce experience drives engagement and conversion among hundreds of thousands of expectant and new parents annually. You’ll collaborate across six product verticals—Breast Pumps, Replacement Parts, Milk Storage Bags, Lactation & Perinatal Education, Pregnancy Support & Postpartum Recovery, and Cash-Pay E-commerce—ensuring Aeroflow Breastpumps delivers a seamless, on-brand experience. Primary Responsibilities Lead Digital Merchandising & E-Commerce Site Strategy
- Drive the strategy for digital merchandising to ensure products and services are positioned effectively, driving both education and conversion, to deliver a seamless customer experience across both insurance-covered and cash-pay pathways, including logged-in and logged out site experiences.
- Translate product positioning and marketing strategies into on-site merchandising, category organization, and promotional campaigns that drive conversion.
- Oversee the creation and maintenance of accurate, informative product descriptions that go beyond manufacturer content to add real value for customers.
- Analyze sales and engagement data to optimize product placement and visibility, ensuring top-performing and priority products and services are highlighted.
- Use data analytics and AI tools to recommend companion products, improve product bundling, and maximize cross-selling opportunities.
- Manage merchandising data (categories, attributes, product associations) to ensure accurate and strategic catalog presentation.
- Manage ongoing product catalog data, including updates, maintenance, and governance to ensure accuracy and consistency.
- Ensure the website’s layout, navigation, product placement, and overall customer journey are seamless and designed to move users through the funnel.
- Partner with Marketing, UX, Research, and Web Development teams to plan, design, and implement user experience enhancements.
- Manage product listings, site updates, and digital assets within Magento/Adobe Commerce, including CMS management, merchandising workflows, catalog governance, and QA/publishing processes.
- Maintain compliance with HIPAA/patient confidentiality regulations and other applicable laws and policies.
- Collaborate with Brand, Performance Marketing, and Web teams to align product strategy, campaigns, and site experiences, optimizing for engagement and conversion.
- Partner with SEO to optimize PDPs, review content, and enhance manufacturer and category pages for search performance and customer engagement.
- Partner with the Brand Marketing team to ensure all on-site content, modules, and landing pages align with brand standards, while optimizing visual hierarchy and design for both education and conversion.
- Monitor and report on key website performance and conversion KPIs, including conversion rate, bounce rate, click-through rates, and funnel performance.
- Partner with Brand Marketing to ensure the site supports email/SMS campaigns and drives deeper funnel conversion.
- Conduct data-driven analyses to identify user pain points, implement A/B testing, and develop strategies that improve both user education and purchase decisions.
- Present insights and actionable recommendations to leadership to enhance the overall customer journey and achieve business growth targets.
- Strategic leadership in shaping and executing website and merchandising initiatives that elevate digital CX and align with overall business goals.
- Strong UX/UI mindset, leveraging data, A/B testing, and customer insights to continuously improve site experiences.
- Exceptional collaboration and communication skills, fostering alignment across Brand, Marketing, UX, Web, and Sales Operations teams.
- Creative, resourceful problem-solver with a CX-first perspective and ability to translate product positioning into engaging on-site content.
- Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
- 7+ years in eCommerce marketing (primarily B2C), with deep experience in online merchandising, site optimization, customer experience strategy, and product marketing.
- Proven success in growing DTC businesses through e-commerce channel improvements (beyond digital advertising), with a clear focus on conversion and revenue growth.
- Proficiency in data analytics and reporting tools (e.g., Google Analytics, Tableau) with the ability to evaluate product performance, user behavior, and conversion funnel metrics, and translate insights into actionable strategies.
- Hands-on experience with Adobe Commerce (Magento) or comparable enterprise platform (Shopify Plus, SFCC, BigCommerce), including product catalog/content management; Adobe Commerce certification preferred (Expert highly preferred).
- Strong project management and cross-functional leadership skills with the ability to balance strategic vision and hands-on execution.
- Experience with predictive analytics, conversion rate optimization, cart abandonment recovery and personalization tactics.
- Detail-oriented, results-driven and committed to delivering best-in-class digital experiences.
- Comfort navigating Adobe Commerce (Magento) Admin for content and product updates, with a working understanding of HTML/CSS sufficient to collaborate effectively with developers (not to code independently).
- Experience with SEO best practices for e-commerce product listings, PDPs and manufacturer content.
- Knowledge of customer segmentation, lifecycle marketing and personalized shopping experiences.
- Previous experience in healthcare, medical equipment or other related industries.
- Familiarity with CRM tools (e.g., Braze) and how they integrate with e-commerce platforms.
- A passion for optimizing customer journeys, collaborating with creative teams and driving measurable business growth.
- Make a Real Impact: At Aeroflow, your work doesn’t just drive business success—it helps improve, extend, and even save lives. By supporting new and expectant mothers, we empower families during one of the most critical stages of their lives.
- Fully Remote Role: Enjoy the flexibility of working from anywhere while staying fully connected to a fast-growing, mission-driven team.
- Competitive Compensation: We offer a highly competitive compensation package, including health, dental, vision, life insurance, 401K with company match, and more.
- High-Impact Role: You’ll work directly to support the company’s core revenue stream, with endless opportunities for growth and career advancement.
- Innovative Work Environment: We foster a culture of creativity and collaboration, giving you the tools and flexibility to succeed.
- Work-Life Balance: Enjoy a healthy work-life balance with PTO accrual from day one, paid holidays, and more.
- Family Forward Certified
- Great Place to Work Certified
- Inc. 5000 Best Place to Work award winner
- HME Excellence Award
- Sky High Growth Award
Posted 2025-12-28
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