Senior Director of Marketing

Lighthouse Lab Services is currently looking for a Senior Director of Marketing to join their team. This role is responsible for leading Lighthouse Lab Services’ marketing strategy and execution to fuel annual revenue growth. This role leads the Marketing Team and serves as the strategic architect of upstream and downstream marketing initiatives that strengthen our core service lines, identify new market opportunities, and increase demand generation across the business.

This leader will modernize our marketing function with AI-enabled tools, analytics, automation, and targeted content programs that improve scalability, ROI, and commercial impact. The Director of Marketing reports directly to the CRO and collaborates with Sales, Operations, and Department Leaders to unify the company narrative, strengthen competitive positioning, and ensure marketing investments directly support revenue goals.

The Role You'll Play:

Supervisory Responsibilities (BE EPIC)

• Execute: Build, coach, and develop a high-performing team while leading all core people-management responsibilities (hiring, onboarding, evaluations, coaching, corrective action, timecards, PTO).

• Perform: Manage and report team performance using key metrics, ensuring accountability to quality and operational standards.

• Innovate: Identify training needs and drive continuous improvement by developing team skills and optimizing processes.

• Collaborate: Foster a culture of teamwork and trust while maintaining open communication with leadership on morale, feedback, challenges, and opportunities.

Organizational Leadership & Alignment

• Align marketing plans with CRO, Sales, Service-Line Leaders, and executive priorities.

• Unify the brand story and messaging across all service lines, channels, and audiences.

• Own the annual marketing budget; allocate spend toward highest-ROI revenue-impact areas.

• Drive cross-functional alignment to ensure marketing supports product/service innovation and commercialization.

Strategic & Upstream Marketing

• Develop and own LLS’s multi-year marketing strategy aligned with revenue growth targets.

• Conduct market research to identify new service lines, growth areas, and competitive threats.

• Expand core businesses through new positioning, value propositions, and go-to-market playbooks.

• Build and refine messaging around end-to-end service delivery value propositions.

• Identify opportunities for market expansion at lower cost through segmentation, targeting, and digital channels.

Downstream Marketing & Commercial Execution

• Lead demand generation across all service lines with measurable pipeline and revenue contribution.

• Create differentiated, tailored messaging and collateral for each offering.

• Oversee integrated campaigns, email automation, paid media, SEO, webinars, events, and content marketing.

• Partner with Sales to improve lead quality, conversion rates, and funnel performance.

• Measure and report campaign performance, ROI, and marketing contribution to revenue.

AI-Enabled Marketing Leadership

• Implement AI-driven content development, targeting, workflow automation, and scoring models.

• Introduce modern martech tools that improve scalability and reach new customer segments.

• Use AI insights to optimize audience segments, campaigns, and demand-gen performance.

• Train the marketing team to adopt AI-enhanced processes and tools.

General Leadership & Accountability

• Translate growth goals into actionable marketing plans, KPIs, and dashboards.

• Manage vendors, agencies, freelancers, and systems.

• Monitor industry trends and ensure Lighthouse maintains a modern, competitive marketing posture.

• Present marketing strategies, results, and recommendations to executive leadership.

What We're Looking For:

• Bachelor’s degree in Business, Marketing, Communications, or closely related field is required. Master’s Degree in Marketing is preferred.
• 7–10+ years of progressive experience in marketing roles with at least 3+ years leading a marketing function or team.
• Experience in B2B services in healthcare, laboratory instrument sales and services, diagnostics, life sciences, or similar regulated industries.
• Proven track record developing and executing marketing strategies tied to business growth goals.
• Strong demand-generation experience with ownership of pipeline, lead-generation, and measurable KPIs.
• Expertise in digital marketing, including SEO, SEM, paid search, paid social, email, automation, and analytics. Experience managing marketing operations and martech systems (e.g., Google Analytics, Salesforce). Strong understanding of AI-enabled marketing tools for content, automation, and analytics.
• Creative skills with experience in design and presentation tools (e.g., Canva, PowerPoint). Experience creating integrated marketing campaigns across multiple channels (digital, content, events).
• Strategic thinker who can translate high-level business objectives into actionable marketing plans.
• Hands-on leader capable of both strategic oversight and tactical execution within a small team.
• Ability to develop compelling value propositions, messaging frameworks, and differentiated positioning. Strong written and verbal communication skills, with ability to report results clearly to executives.
• Excellent cross-functional communication skills, able to align stakeholders and influence decisions. Flexibility and adaptability to work effectively in a fast-paced, growth-focused environment.

Preferred Certifications:

• Google Analytics (GA4) and/or Google Ads Certifications

• AMA Professional Certified Marketer (PCM) or Digital Marketing Institute certifications

• AI or martech-related certifications (Marketing AI Institute, AI for Marketers, etc.)

• PMP, Agile, or other project management credentials ​​​​​​​

​​​​​​​Why Join Lighthouse?

• Competitive pay: $165,000-$185,000 (depending on experience)

• Day 1 Benefits: Medical, dental, and vision coverage

• 15 PTO days + 10 holidays

• 401(k) with up to 4% company match

• Company-paid life and disability insurance

• Paid Volunteer Time Off

• Partially paid medical and parental leave

Equal Employment Opportunity:

It is the policy of Lighthouse Lab Services to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status regarding public assistance, veteran status, or any other characteristic protected by federal, state or local law. Lighthouse Lab Services is committed to working and providing reasonable accommodation to individuals of all abilities, including persons with disabilities. If at any time during the application process, you need accommodation, please contact [email protected] for assistance.

Lighthouse Lab Services | 800-838-0602 | lighthouselabservices.com