Coordinator, NASCAR Brand Social

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Coordinator, NASCAR Brand Social, based in our Charlotte, North Carolina office.

The Coordinator, NASCAR Brand Social, executes the day-to-day operation of the @NASCAR social channels, and, as needed, the O’Reilly Auto Parts and Craftsman Truck Series platforms. The Coordinator role blends organization and creativity, working closely with the Brand and Content teams to keep NASCAR’s social presence fast-moving, relevant, and culturally connected.

Duties include, but are not limited to:

Content Planning & Publishing

• Maintain and update daily and weekly content calendars across @NASCAR platforms.
• Schedule and publish content, ensuring accuracy in copy, tagging, and platform best practices.
•  Support the Brand Social team with campaign coordination, tentpole planning, and weekly content execution.

Community & Conversation

• Monitor fan conversations, comments, and trends across NASCAR’s social platforms.
• Engage with fans in real time — responding thoughtfully, surfacing opportunities, and helping shape NASCAR’s voice in the conversation.
• Actively identify and share emerging social trends, formats, and cultural moments that can be applied to NASCAR in authentic ways.
•  Support live coverage and engagement during race weekends and major events.

Analytics & Tagging

• Tag content across @NASCAR in analytics platforms to ensure accurate data tracking and performance measurement.
• Partner with Analytics and Insights teams to evaluate performance, uncover trends, and identify what’s driving engagement and reach.
• Use learnings to help inform content strategy and optimize future publishing decisions.

Cross-Platform Collaboration

• Support content coordination and scheduling for the O’Reilly Auto Parts, and maintain documentation and publishing workflows to maintain organization and efficiencies. 
• Travel: 20%, including weekends

Required skills/experience:

• Bachelor’s degree from a four-year college or university in Communications, Marketing, or a related field.
• Minimum of three (3) years related experience and/or training; or equivalent combination of education and experience. Bachelor’s degree with 1–2 years of experience in social media, community management, or digital marketing (internships included).
• Proficient in company-provided hardware and software, including Microsoft Office Suite.
• Working knowledge of Adobe editing software.
• Valid driver’s license.
• Possess a strong pulse on social trends and know how to take racing moments and make them resonate with a broader audience.
• Strong understanding of social media culture, trends, and platform best practices.
• Excellent writing skills and an eye for tone, timing, and brand voice.
• Highly organized with attention to detail — especially around tagging, analytics, and reporting accuracy.
• Passion for social media, storytelling, trends, and culture.
• Ability to work nights and weekends during race season.
  
  

Apply Now!

Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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