Growth Technology Associate - Channel Operations

A client with Kforce is seeking a Growth Technology Associate - Channel Operations to join their team in Charlotte, NC. About the Role: The Growth Technology Associate is key to driving our client's paid marketing machine. Your role is to help establish, optimize, and enable complex marketing initiatives through expert support of our paid channel marketing campaigns. We need someone that has hands-on experience working with marketing campaigns on paid channels and is well-versed in the technical and operational components of attribution, tracking, and optimization. Data & Audience Engineering (SQL-first):

• Write, optimize, and maintain SQL queries in Google BigQuery to build, transform, and manage paid marketing audiences - translating marketer targeting requirements into precise, reproducible audience logic
• Enable and QA audience segments end-to-end: validate segment logic and counts, apply suppressions, and push audiences to paid platforms (Google Customer Match, Meta Custom Audiences, Segment, LiveRamp)
• Own conversion and audience data sets through the pipeline from BigQuery query to JSON config to CDP delivery. Ensuring accuracy, freshness, and completeness of signals reaching each platform
• Build SQL-based checks and diagnostics for conversion tracking, campaign performance, and attribution coverage across the paid funnel

• Manage technical implementation and troubleshooting across a growing list of paid channels (Google, Meta, TikTok, Snapchat, DSPs)
• Diagnose tracking and attribution issues at the data level. Investigating click-tracking gaps, missing user IDs, and cross-platform discrepancies using SQL against internal marketing tables

• Lead technical integration of new marketing channels and support scaling campaigns with the right audience and conversion signals
• Optimize campaign performance through data analysis and technical improvements
• 2+ years of experience in a quantitative field
• Proficient in SQL
• Experienced in activating audiences, campaign link setup and conversions in paid marketing platforms (e.g. Google, YouTube, Snapchat, TikTok, Facebook)
• Familiar with mobile measurement platforms (Branch.io , Kochava) for mobile campaign analysis
• Experience with building audiences & conversions via SQL for marketing campaigns
• Knowledge of audience & conversion APIs and conversion optimization on Mobile DSP's
• Proven ability to manage complex projects with multiple stakeholders
• Analytical skills with attention to detail and accuracy

• Demonstrates strong ownership with well-developed problems solving skills
• Strong written and verbal communication skills
• Experience with Server Side Tagging via Google Tag Manager
• Hands-on, high capacity doer, multi-tasker
• Experience with full funnel marketing KPIs, campaign executions, optimizations and sharing results and learnings with stakeholders