Marketing Manager -Customer Engagement & Retention

**Overview:** M&T Bank's Growth Marketing team is seeking a highly motivated and experienced senior manager to lead the Customer Engagement & Retention Marketing team. This role is responsible for leading strategies that deepen customer relationships, increase product adoption, and drive long-term loyalty. This position combines strategic leadership with hands-on execution, overseeing lifecycle marketing initiatives such as onboarding, engagement, lead management, cross-sell, and retention programs. The ideal candidate is data driven and customer centric, with a deep understanding of customer life cycle marketing, data drive personalization and omni channel marketing. The role requires collaboration across product, marketing, and channel teams. **Primary Responsibilities:** + **Strategic Leadership:** Define and lead enterprise-wide engagement and retention strategies aligned with business objectives and customer needs. + **Team Development:** Coach and develop team members; oversee prioritization of work and delivery of outcomes; build capabilities to meet evolving marketing needs. + **Lifecycle Marketing:** Design and implement programs for onboarding, activation, cross-sell, and retention across digital and offline channels. + **Personalization & Segmentation:** Use customer data and behavioral insights to create targeted campaigns that drive engagement and product adoption. + **Campaign Execution:** Oversee end-to-end execution of multi-channel campaigns (email, web, direct mail, digital media) ensuring timely delivery and compliance. + **Performance Optimization:** Establish KPIs, monitor results, and apply insights to continuously improve programs. + **Cross-Functional Collaboration:** Partner with Marketing, Product, Analytics, Digital, and Sales teams to align engagement strategies with enterprise goals. + **Resource Management:** Understand team capacity and throughput; collaborate with leadership on resource allocation. + **Compliance & Risk Management:** Ensure all campaigns adhere to regulatory standards and internal risk policies. + **Thought Leadership:** Stay current on industry best practices and emerging trends in customer engagement and loyalty marketing. + **Quality Control:** Provide oversight for customer-facing communications to ensure consistency, accuracy, and brand alignment. **Managerial/Supervisory Responsibilities:** Leads a team of individual contributors. **Education and Experience Required:** Bachelor's Degree 7 years of marketing experience (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience) 2 years managerial experience Proven experience in customer engagement, retention, or lifecycle marketing. Demonstrated ability to develop talent and manage team performance. Strong analytical skills and experience with data-driven decision-making. Ability to resolve escalated issues and complex problems independently. Senior-level technical expertise and independent judgment in area of responsibility. M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $107,500.00 - $179,100.00 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation. **Location** Buffalo, New York, United States of America M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.