Sr. Director, Marketing

Job Description

Job Description

Salary:

Job Title

Sr. Director, Marketing

Location

Remote - NJ, IN, or NC; 10% Travel

Status/Hours/Shift

Full-time, Exempt
Office Hours: 8:45 AM 5:00 PM ET

Department

Marketing

Compensation

Competitive salary based on experience, including a comprehensive benefits plan

About Plannernet

Plannernet is the largest and most experienced provider of freelance meeting and event talent. Through our proprietary technology platform and industry-specialized services, we empower companies to scale their programs quickly and compliantly with independent professionals across the globe.

With a vetted network of over 3,500 freelance businesses operating in 70+ countries and supporting over 200,000 hours of work each year, we enable agile staffing for some of the worlds most complex and high-touch meetings and events. We are passionate about helping companies meet demand, reduce risk, and elevate their workforce modeland about creating economic opportunity for our talent.

Equal Opportunity Employer

Plannernet is proud to be an equal opportunity employer. We are committed to diversity and inclusion, ensuring all qualified applicants receive equal consideration without regard to age, color, disability, gender, gender identity or expression, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Position Summary

We are seeking a versatile and action-oriented Senior Director of Marketing to join Plannernets leadership team and lead our marketing efforts across channels, teams, and geographies.

This is a high-impact, high-visibility role for a leader who thrives in a fast-paced environment and is equally skilled at setting strategy and executing with urgency. As a key member of our leadership team, youll collaborate cross-functionally with Executives, Sales, Customer Success, and Supplier Relations to shape the companys growth trajectory and bring our vision to life in the market.

You will be responsible for defining our brand narrative, driving demand generation, supporting revenue growth, and bringing freshness and energy to our storytelling and market presence. This role requires a mix of creativity, commercial awareness, and operational discipline, with a strong ability to manage freelance resources to extend execution power.

Key Responsibilities

Marketing Strategy & Execution

• Develop and lead the execution of an integrated marketing strategy aligned with business objectives
• Drive initiatives focused on customer acquisition, retention, and brand visibility
• Identify and manage freelance or agency partners to execute marketing initiatives efficiently

Brand & Content Development

• Oversee content development across digital, print, and experiential channels
• Ensure consistent and modern representation of the brand across platforms
• Create compelling messaging and storytelling to showcase Plannernet's capabilities

Sales & Growth Enablement

• Collaborate with Sales to build prospecting campaigns and growth strategies
• Develop and maintain sales collateral, presentations, and pitch support
• Align marketing efforts with key industry events and strategic partnerships

Marketing Operations

• Manage marketing tools and platforms (CRM, email marketing, analytics)
• Analyze campaign performance and marketing ROI; report findings to executive leadership
• Oversee marketing budget and resource planning

Additional Responsibilities

• Participate in relevant industry events and conferences to enhance brand presence
• Leverage freelance resources as needed to scale capabilities
• Continuously evaluate trends and incorporate best practices into Plannernets marketing approach

Qualifications

Education:

Bachelors degree in Marketing, Communications, Business, or related field

Skills and Experience:

7+ years in marketing, with at least 3 years in a leadership role

Experience blending strategic planning and tactical execution

Strong background in B2B marketing, preferably in services or technology-enabled services

Excellent project management and cross-functional collaboration skills

Demonstrated ability to work with freelancers or agency resources

Proficiency with CRM, email automation tools, analytics platforms

Strong writing, communication, and brand storytelling capabilities

Self-starter with a problem-solving mindset

Preferred Qualifications:

Experience in the Meetings and Events industry

Why Join Plannernet?

At Plannernet, youll have the opportunity to contribute to a dynamic, fast-paced environment where your work directly impacts our clients success and the growth of our supplier network. We are committed to fostering a culture of innovation, collaboration, and inclusivity, offering professional growth opportunities and a supportive team atmosphere.