Lead Generation Specialist

Job Description

Job Description

Salary: $65,000-$80,000

LEAD GENERATION SPECIALIST, WILMINGTON NC

Wilmington, NC (In-Office Only)
Full-Time: 40 Hours/Week
Start Date: As soon as possible
Applicants must be legally eligible to work in the U.S.

• Are you a data-driven marketer looking for an opportunity to drive real, measurable business growth?
• Do you thrive on building and optimizing campaigns that generate high-quality leads?
• If so, we have the perfect role for you!

About Us:

Full transparency: we work a little differently around here.

This isnt just another job where you punch in and punch out. We come to work every day because we strive to earn a living in a meaningful way. Too many people exist without finding joy or purpose in their work, and we believe thats just wrong. After all, we spend at least a third of our lives workingso why not create workplaces where people want to come to work in the morning and feel good when they leave at the end of the day?

At Protocase, your ideas dont just matterthey shape our future. We thrive on collaboration and innovation, where every voice is heard, valued, and makes a real impact.

Protocase Inc., a North American leader in custom manufacturing, is growing fastand were building a strong local presence in Wilmington, NC. Were looking for a Lead Generation Specialist who is excited to drive demand, optimize campaigns, and connect with technical audiences to fuel our continued growth.

Does this sound like something youd want to be a part of and help grow?

To learn more about how we work differently, check out our website here:

What Youll Be Doing:

You will drive our paid demand generation efforts end-to-end, focusing on driving measurable growth through high-performing campaigns. This isnt about maintaining campaignsits about building, testing, and optimizing for real results.

Key responsibilities include:

• Building, launching, and continuously optimizing campaigns across Google Ads, LinkedIn, Meta, display, and YouTube
• Treating every campaign like an experimentrunning A/B tests, iterating, and improving performance over time
• Managing full-funnel marketing efforts from awareness to conversion and lead nurture
• Analyzing campaign performance and translating data into clear insights and actionable improvements
• Drive key performance metrics such as cost per lead, conversion rate, and pipeline growth
• Collaborating with content and web teams to build landing pages and conversion paths that drive results
• Working closely with sales to understand lead quality and refine targeting strategies
• Identifying and testing new growth opportunities across channels, audiences, and strategies
• Managing multiple campaigns simultaneously with strong organization and attention to detail
• Leveraging AI tools to accelerate campaign creation, testing, and optimization
• Communicating performance insights and recommendations clearly to marketing and leadership teams

What You Bring to the Table:

Were looking for a proactive, analytical marketer who thrives in a fast-moving, results-driven environment:

• 2+ years of experience in B2B demand generation, digital marketing, or similar roles
• Proven track record managing and optimizing paid campaigns with measurable ROI
• Strong understanding of full-funnel marketing (awareness consideration conversion nurture)
• Experience marketing to technical or engineering-driven audiences (manufacturing, hardware, SaaS) is a strong asset
• Proficiency with tools like Google Analytics, ad platforms, and CRM/marketing automation systems
• Ability to turn data into insights using A/B testing, campaign iteration, and budget optimization
• Experience building and optimizing landing pages in collaboration with web/content teams
• Strong project management skills and ability to handle multiple campaigns at once
• Excellent communication skillsable to clearly present insights and recommendations
• Self-starter mindset with a bias toward action, experimentation, and continuous improvement

Why Youll Love Working Here:

Salary: $65,000$80,000 USD/year (based on experience)
Training & Development: Learn, grow, and expand your skillset with ongoing development opportunities
Full Benefits: Medical, dental, life insurance + 401(k)
Time Off: 2 weeks to start, 3 weeks after 3 years, 4 weeks after 5 years
Wellness: Gym membership reimbursement + wellness initiatives
Culture: Team events, recognition programs, and a people-first workplace
Location Perks: Live and work by the beach in Wilmington, with vibrant culture and lifestyle

Other Benefits:

Training & Growth: Access leadership development and skill-building programs
Comprehensive Benefits: Medical, dental, life insurance, and 401(k)
Wellness Support: Gym access and wellness initiatives
Generous Vacation: Progressive vacation plan
Social Events: Team-building activities and celebrations
Recognition Programs: Celebrate achievements and contributions
Community Discounts: Access exclusive local deals
Wilmington Lifestyle: Coastal living with beaches, culture, and innovation

Ready to Apply?

If youre ready to take on an exciting new challenge and play a key role in driving growth, we want to hear from you. Apply today to join us as a Lead Generation Specialist and help shape the future of our Wilmington branch!