Marketing Manager

Description

InVue

Marketing Manager

Charlotte, NC

Job Description:

InVue is seeking a Marketing Manager to drive the execution of integrated marketing initiatives that support brand awareness, sales enablement, channel development, and customer engagement. In this role, you’ll work cross-functionally with global teams, agency partners, and internal content creators to bring campaigns and product launches to life—from concept to launch to performance analysis.

Key Responsibilities:

• Lead the commercialization of new products by ensuring all marketing assets are complete, on-brand, and aligned with customer needs.
• Develop and deliver campaign assets to support global sales, distribution, and channel partners.
• Regularly analyze campaign performance across channels and recommend improvements based on data and insights.
• Partner with the Director of Marketing to execute strategies that grow brand awareness and drive entry into new markets.
• Work closely with the Content Strategist to align on timelines, asset needs, and creative briefs.
• Manage organic social media execution, including content planning, scheduling, and performance reporting.
• Oversee event and trade show logistics to ensure activations are timely, on-brand, and within budget.
• Coordinate paid media efforts and manage third-party vendors to support campaign execution.
• Monitor spend for events, paid campaigns, and tools under your scope to stay within budget and maximize ROI.
• Maintain and organize digital asset libraries to ensure marketing content is easy to find, use, and update.
• Stay current on industry trends and tools to continually improve marketing speed, quality, and effectiveness.
• Limited travel may be required to support field events and partner activities.

What to Expect:

• You’ll be joining a culture of innovation, action, and results and work in a lean, fast-paced environment. A proactive mindset will be critical to your success.
• You’ll be one of five teammates on the Marketing team; should know how to prioritize and project manage your responsibilities effectively.
• Your primary focus will be driving awareness and engagement through understanding the InVue brand, customers, business lines and growth goals.
• You will need to be comfortable being both the planner and the doer of your short and long-term strategies.

Qualifications:

• Bachelor’s Degree
• 5+ years of marketing experience, at least 2 years in B2B
• Solid working knowledge of digital and traditional marketing channels
• Hands-on experience with multiple of the following: email marketing, paid social/search, content marketing, demand generation, and tradeshow activation
• Excellent interpersonal, communication, and collaboration skills
• Detail oriented, creative problem solver, and a team player with a bias for action
• Experience working in Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, HubSpot, or video editing software a PLUS
• Experience or familiarity with Hardware Manufacturing or SaaS a PLUS

InVue Security Products, Inc is an Equal Opportunity employer. Federal law prohibits employers from discriminating against any applicant for employment because of applicant’s race, sex, color, religion, national origin, age, or disability. InVue Security Products, Inc. is fully committed to complying with Federal law and will not discriminate against any applicant for employment.