RRP Brand Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more: jti.com

RRP Brand Manager

What will you do?

You will partner with the RRP Director and the RRP Brand Portfolio & Pricing Lead Manager to develop and deliver the marketing mix for JTI LIGGETT’s Reduced Risk Product categories in the U.S.Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco products.You will build brand equity from the ground up by shaping positioning, packaging, messaging, and communication.You will lead competitive assessments and translate market and consumer insights into clear brand strategies and plans that drive differentiation and growth.
You will work closely with Strategic Insights, Activation, and Digital teams to ensure brand assets are consistently applied across launch and deployment activities.

Key Responsibilities

• Develop U.S.‑relevant brand positioning and ensure all deployment materials are consistently anchored in the overarching brand strategy.
• Lead and manage the execution of brand initiatives across packaging, messaging, and communication for Reduced Risk Product categories, in close collaboration with HQ and GBS (Global Business Services) on New Product Development initiatives.
• Drive above‑the‑line and below‑the‑line communication campaigns, including creative development, agency and media partner coordination, KPI tracking, and budget management.
• Own brand assets and content across all channels, working closely with Digital, Activation, and Merchandising teams to ensure effective implementation.
• Collaborate closely with the Strategic Insights team to conduct brand assessments, build consumer insights, and connect the dots to develop a holistic understanding of U.S. consumers.
• Monitor and analyse the performance of JTI LIGGETT and competitive brand initiatives, translating results into insights and recommendations to optimize future strategies.
• Support the RRP Director in communicating brand strategies and performance through A&SP plans and key business updates.

Qualifications & Experience

• Bachelor’s degree in Marketing or a related field.
• 3–6 years of experience in Marketing, Strategic Insights, or Trade Marketing roles
• Proven experience launching and building new brands
• Good understanding of brand building, packaging, and communication strategy development, with the ability to translate strategy into effective execution.
• Experience with or strong understanding of the U.S. consumer is highly beneficial.
• Strong strategic mindset with the ability to collaborate across functions, navigate complex organizations, and influence stakeholders.
• Excellent communication skills and fluency in English (written and spoken).

What We Offer

Join a dynamic and inclusive work environment which supports your professional development and personal well-being.

Benefits include:

• Annual performance-based bonus to reward outstanding achievements.
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
• Comprehensive medical, dental, and vision insurance plans for employees and their families.
• Life insurance coverage to provide peace of mind.
• 401(K) plan with company matching contributions to support retirement planning.
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
• Short-term and long-term disability coverage.
• Education and tuition assistance programs to foster continuous learning and career growth.
• Employee Assistance Programme offering confidential counselling and support for employees and their family members.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.