State Manager - Wine and Spirits

Raleigh, NC

Job description:

State Manager North Carolina

Location: North Carolina - must be located in/near Charlotte, NC or Raleigh, NC.

Industry: Premium Wine & Spirits

Reporting to: Regional Sales Manager

$75k-100k + 25% bonus + car allowance + expenses

About the Company

Our client is a dynamic, familyrun wine and spirits company with an eclectic portfolio of premium brands. With distinctive labels and an international footprint, they collaborate with global partners to activate and distribute products across on and offpremise channels.

Key Requirements

We are seeking a commercially focused individual contributor and sales leader to drive growth across North Carolina.

**Candidates must reside in or near Charlotte, NC or Raleigh, NC..**

Role & Responsibilities

  • Collaborate with the Regional Sales Manager to develop and execute the annual sales plan and manage the sales budget.
  • Manage the full brand portfolio within the state; monitor depletions and inventory by SKU to prevent outofstocks and plan for growth.
  • Build and manage productive relationships with wholesaler personnel and key customers.
  • Plan and implement sales programmes across all markets; ensure pricing structures and shelf prices are executed to standard.
  • Ensure POS and other marketing assets are deployed correctly infield; contribute to programmespecific POS development.
  • Call on and activate key accounts under the direction of the Regional Sales Manager; implement creative consumer activation programmes.
  • Survey the market regularly to ensure distribution, pricing, POS, displays, menus and advertising are executed to standard.
  • Travel as needed to observe business conditions, meet key buyers and distributor teams, and work alongside Company sales personnel.
  • Participate in Company and wholesaler planning and sales meetings.
  • Undertake other duties as assigned.

Remuneration & Benefits

  • Competitive base salary with performancebased bonus.
  • Car allowance and business expenses (travel, accommodation and homeoffice essentials).
  • Comprehensive benefits package.
  • Extensive field exposure and career progression opportunities within a premium global portfolio.

Qualifications:

Essential Skills & Experience

  • Minimum 5 years experience in the beverage alcohol industry.
  • Strong knowledge of wholesaler operations, creating share of mind and driving quota rotation.
  • Strong relationships with RNDC or/and Empire.
  • Proven ability to plan and execute pricing, programming and promotional activation across on- and off-premise.
  • Strong key account negotiation skills with a track record of activating and growing distribution.
  • Excellent interpersonal and leadership skills to champion the Companys brands.
  • Existing relationships with wholesaler management in North Carolina are a plus.
  • Entrepreneurial, self-starting mindset objective-oriented and comfortable with minimal supervision.
  • Excellent planning, organisational and presentation skills; financially responsible with budget management capability.
  • Proficient in Microsoft Office (Excel, Word and PowerPoint).
  • Valid drivers licence and ability to travel 45 days per week across North Carolina.

Why is This a Great Opportunity:

About the Company
Our client is a dynamic, family-run wine and spirits company known for its eclectic portfolio of premium brands. With five distinctive labels and a strong international footprint, they collaborate with global partners to activate and distribute their products across diverse channels.

This is a high-impact, mid-to-senior level leadership role for a commercial sales professional ready to represent a globally recognised portfolio of premium brands. If you bring deep beverage industry expertise, team leadership experience, and a robust Florida network wed love to hear from you.

Salary Type : Annual Salary

Salary Min : $ 75000

Salary Max : $ 100000

Currency Type : USD

Nigel
Posted 2025-12-14

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