Assoc Digital Producer
- Produces content across multiple digital platforms, reviewing planned content against quality standards
- Works with internal business stakeholders to provide guidance on technical capabilities and limitations to create a consistent customer experience
- Coordinates product content elements, including rebates, sizing guides, etc.
- Collaborates with Merchant, Content Strategy and Design teams to schedule and prepare HTML files with image links, assortment links, alt tags and tracking / reporting tags for all promotions to upload and configure into the Content Management System
- Creates promotional landing pages to support discount offers, coupons, special offers, free shipping promotions and other promotional vehicles as designed by the business users
- Supports content scheduling needs for all groups that utilize belk.com for posting content
- Coordinates efforts of cross-functional teams to ensure website promotional and product content supports the current business calendar of events and promotions
- Produces documentation and training guides on Production procedures as necessary to support cross-training of new team members and contractors during peak volume periods
- Assists in ensuring the integrity of online systems and information through implementation and maintenance of established system management practices, processes and controls
- Partners with merchandising and marketing teams to ensure all scheduled content is tested each week for accuracy and timeliness
- Assists in ensuring all promotional content is designed and executed correctly to appropriate specifications
- Performs diagnosis of root cause for all documented testing problems, communicates required design updates, and fixes production errors as appropriate
- Able to be on call 24/7 for any live site issues including weekends and evenings
- Acts as liaison between eCommerce business and IT support teams for any site issues Education / Experience Requirements: Position Contribution Level : Minimum Education & Experience:
- Bachelor's degree or related field or equivalent combination of industry related professional experience and education
- 1-3 years of related experience
- Experience operating successfully in a fast-paced, changing environment
- Competent in: Microsoft Office, Web Text Editor, Scene 7, Adobe Creative Suite
- Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
- Understanding of core website concepts such as CSS and HTML
- Ability to read and manipulate sets of data using spreadsheets
- Strong communications skills
- Strong organizational skills
- Strong relationship management skills
- Ability to develop standards and procedures to support web/digital content publishing, and manages any associated copyright or other legal issues
- Understand the range of publishing options available and advises on specification and procurement, taking account of the key costs and benefits of different channels and applying objective measures of effectiveness
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