Content Marketing Manager

Job Description

Job Description

Content Marketing Manager

Charlotte, NC

Full Time

9:00 AM – 5:00 PM

$95K –$115K

Reports to: SVP of Marketing

Position Summary

Cogency Global is seeking a Content Marketing Manager who combines editorial excellence with demand‐generation savvy. You’ll shape our authoritative and sophisticated yet approachable voice, produce high‐impact programs (blogs, video, infographics, email, social, webinars) and partner with Digital, Events, Brand, Ops and Sales to drive both new‐logo acquisition and client retention.

Key Responsibilities

• Editorial Ownership – Maintain and evolve the Cogency editorial style guide; coach stakeholders on tone by segment, funnel stage and channel.
• Content Production & QA – Write and/or edit long‐form and short‐form assets for web, blog, email, social, events, marketing literature and internal comms; enforce SEO and brand standards.
• Internal Communications – Align all employee‐facing messages with Cogency’s external voice, reinforcing brand consistency.
• Campaign Collaboration – Serve as content lead on integrated campaigns with Events, Digital, Brand and Ops; deliver hooks, headlines, nurture streams and speaker scripts.
• Process & Workflow Design – Partner with Marketing Ops to blueprint scalable content workflows (draft → publish), leveraging HubSpot, WordPress, Monday.com and AI tools where efficient.
• Cross‐Functional Enablement – Translate Product, Operations and Sales insights into educational resources (case studies, client guides, webinar decks, presentations, white papers, marketing collateral, etc).
• Program Ideation – Proactively pitch data‐backed content plays—e.g., testimonial series, infographic sprints, buyer’s‐journey nurture packs—to lift lead-to-client velocity.
• Performance Analysis – Monitor KPIs (traffic, engagement, conversions, influence on pipeline); report insights and optimize.

Required Qualifications

• Bachelor’s degree.
• 5+ years B2B content or editorial marketing experience (professional services strongly preferred).
• Portfolio demonstrating thought‐leadership pieces that generated measurable demand.
• Mastery of content CMS/MarTech stack (WordPress, HubSpot, social schedulers, Ai content generation tools, etc.).
• Strong interviewing, storytelling and copy‐editing skills.
• Autonomous, decisive, and comfortable leading virtual and in‐person contributors.
• Team‐first communicator with superb written and verbal skills.

· Excellent interpersonal skills – interacts well with all levels of staff and management with a positive and enthusiastic attitude

· Results-oriented with high expectations for quality, accuracy, attention to detail and overall excellence

Nice to Have

• Experience scaling content in M&A environments or global roll‐ups.
• Familiarity with video scripting, podcast production or AI‐assisted content.
• Working knowledge of ABM personalization tactics and SEO/SEM best practices.

Why Join the Cogency Global Marketing Team?

Collaborate with a revenue‐generating group that values innovation and clear processes; gain exposure to events, brand, international marketing and cutting‐edge MarTech while shaping a category‐leading voice.

Together, we live our Core Values

Integrity: Doing the Right thing even when no one will know and walking the talk

Fairness: We have an open-door policy with access to all including the CEO at any time in a friendly & collaborative environment.

Fun: We believe in a fun work environment & have many team events that support the ‘fun’ culture

No Lay off strategy: We believe loyalty must go first from management to staff and we are proud of this unique strategy

... and to further support our staff, we offer:

· Relaxed and Casual dress code for Summer months & Fridays

· Educational assistance program for all of our eligible staff members

· Continuous Learning is encouraged through our Quarterly New Hire Seminars & Knowledge Sharing sessions

· An Organization that gives back to Society – We offer Paid community service days to all our eligible staff members and NYC Headquarters participates in number of charity drives throughout the year

· A commitment to diversity & inclusion

· 401k up to 5% price match, Access to FSA, Pre-Tax Transit benefit

· 80% covered Medical Insurance & 80% covered Dental & Vision insurance

Cogency Global Inc. is a professional registered agent company that provides nationwide and international corporate, secured transactions, real property, court, agency and library services for all industries, including the nonprofit sector. Established in 1980, Cogency Global is qualified to act as registered agent in all 50 states and the District of Columbia and provides statutory representation and process agent services for tens of thousands of companies across the country. The company also offers registered agent, corporate and secured transaction services in many other countries throughout the world. With full-service offices in key cities from coast to coast in the U.S. and offices in Hong Kong and the United Kingdom, Cogency Global has become a global resource for its customers.

Company Description

Cogency Global Inc. is a professional registered agent company that provides nationwide and international corporate, secured transactions, real property, court, agency and library services for all industries, including the nonprofit sector. Established in 1980, Cogency Global is qualified to act as registered agent in all 50 states and the District of Columbia and provides statutory representation and process agent services for tens of thousands of companies across the country. The company also offers registered agent, corporate and secured transaction services in many other countries throughout the world. With full-service offices in key cities from coast to coast in the U.S. and offices in Hong Kong and the United Kingdom, Cogency Global has become a global resource for its customers.