Product Manager - Archdale, NC
- Develop and execute product line strategy and marketing activities.
- Assist customers, reps, and internal teams with competitor product cross-referencing.
- Interface with customers to resolve issues and respond to product application inquiries and conduct voice of customer feedback
- Support the business team in developing sales tools to capture new business.
- Collaborate with Sales Team to develop and manage channel and partner strategies and programs.
- Attend relevant trade shows to promote product lines and generate sales leads
- Support internal and external customer training
- Oversee all product marketing activities, including product launches, sales training, presentations, competitive analysis, and general sales support.
- Collaborate with the Digital Resource Team to maintain and update the website.
- Identify marketing opportunities and partner with Marketing on execution.
- Coordinate proposed changes to the product line (enhancements, obsolescence, etc.) while being cognizant of the needs of the customer and the business.
- Work closely with Operations to achieve service, inventory, and quality objectives, ensuring industry-leading service levels across all channels.
- Drive overall cost and margin enhancement for assigned product lines.
- Define and supervise pricing to drive profitability and achieve sales goals.
- Have technical expertise of the products in the assigned portfolio.
- Develop and bring new products to market by leading multi disciplined resources within a New Product Development lifecycle.
- Perform Market Research to understand market position and in order to build a portfolio strategy: new products, technical enhancements, competitive SWOT, pricing strategies, marketing.
- Bachelor’s degree in engineering or related technical field (electronics, communications, software) with demonstrated success defining technical products or equivalent experience.
- 3–5 years in Product Management within the electrical or similar industry, preferred.
- Strong analytical and problem-solving skills.
- Sales or customer facing experience
- SAP experience, preferred
- Strong business and financial acumen.
- Comfortable speaking with customers and presenting to large groups.
- Proficient in using Microsoft Word, PowerPoint, and Excel.
- Ability to travel up to 40%.
- Self-starter with adaptability to fast-paced environments and capable of managing multiple projects simultaneously.
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