Marketing Manager

Charlotte, NC (Hybrid/On-site)

Our client, a growing consumer electronics company, is seeking a hands-on Marketing Manager to lead marketing initiatives across digital, ecommerce, branding, product launches, and trade marketing. This is an excellent opportunity for someone who enjoys wearing multiple hats, collaborating across teams, and making a direct impact on a growing brand.

Responsibilities

• Develop and execute integrated marketing campaigns that drive brand awareness and sales.
• Manage digital marketing initiatives, including paid advertising, email marketing, and social media.
• Oversee Amazon product listings, A+ Content, Storefronts, and other ecommerce marketing initiatives.
• Coordinate new product launches with cross-functional teams.
• Manage creative projects including photography, marketing collateral, packaging, and sales materials.
• Plan and support trade shows, customer events, and sales meetings.
• Maintain brand consistency across all marketing channels.
• Work closely with sales, product development, and leadership to develop marketing strategies and promotional programs.
• Coordinate with outside agencies, designers, and vendors as needed.
• Track campaign performance and provide marketing reports and recommendations.
• Assist with marketing budget tracking and project management.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience, preferably within consumer electronics, consumer products, retail, or ecommerce.
• Experience managing digital marketing campaigns and ecommerce marketing.
• Knowledge of Amazon Vendor Central and/or Seller Central, including PDP optimization and A+ Content.
• Experience supporting product launches and retail marketing initiatives.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Comfortable managing multiple projects in a fast-paced environment.
• Experience working with Adobe Creative Suite, Canva, or similar creative tools is a plus.
• Experience with trade shows such as CES is a plus.

Preferred Experience

• Consumer electronics
• Consumer packaged goods (CPG)
• Retail or omnichannel marketing
• Ecommerce and marketplace marketing
• Amazon marketing
• Product marketing

What You'll Bring

• A collaborative, hands-on approach
• Strong attention to detail
• Creative problem-solving skills
• Ability to manage multiple priorities while delivering high-quality work
• Passion for building brands and driving business growth