Communications Analyst

We are seeking an innovative and community-oriented Communications Analyst for the Department of Equity & Inclusion The Communications Analyst will play a pivotal role in enhancing the department's community engagement and outreach efforts. This role will work cross-departmentally to gather information, research, and develop communication materials to promote and market departmental initiatives, internally and externally. The Communications Analyst works closely with the organization's Communications Department, and reports to the department's Business Services & Operations Manager, to ensure communications efforts and materials are in alignment with the departmental purpose, vision, and business planning efforts. This role is responsible for ensuring and enhancing the department's visibility and a clearly defining the department's purpose, vision, goals, and services to the community.

The Department of Equity & Inclusion is one of few departments that serves internal staff and external community members. DEI oversees strategy, programming, and learning related to community well-being, social impact, belonging, and economic prosperity. Through our Business Engagement & Opportunities, Community Relations, and Training & Development program areas we ensure that all City staff, community partners, and stakeholders are equipped to tackle social inequalities and engage with communities holistically. Through education/awareness, community partnerships, policy development, assessment, and action planning, DEI works to ensure that all community members are able to cultivate a strong sense of belonging and identify opportunities for transformative collective change.

Duties and Responsibilities

• Departmental Promotion & Marketing
  • Writes and edits copy for publications, flyers, brochures, and other marketing/promotional material for departmental events and community outreach
  • Prepares and gathers content for digital and print production, including photographs, quotes, graphics, etc.
  • Coordinates the production of print materials and promotional items ensuring all material aligns with the City's brand
• Communications Planning
  • Performs research, gathers and evaluates data and information for communication planning and delivery;
  • Monitors and recommends communication opportunities and technologies that align with departmental business plans, goals, and strategies
  • Serves as a department liaison and provides communications support and guidance to various department programs (Community Relations, Business Engagement & Opportunities, Training & Development), including writing articles, editing content, and liaising with City Communications
  • Provides website support focusing on accessible content, community outreach, audience targeting and engagement
  • Plans, creates, monitors and regularly update web content and campaign communications to align with current department happenings
  • Works with social media manager to share communications across several social platforms
• Community Liaison
  • Manage departmental inbox and outreach providing appropriate and timely response to information request, inquiries, or concerns, including triage to appropriate staff
  • Participates in meetings and events to assist with event photography and documentation and post-event publications
  • Prepares and coordinates content for departmental announcements, newsletters, and presentations
  • Assist with assigned projects for Boards, Committees, and Commissions within the department to ensure alignment with departmental projects and objectives
• Administrative & Executive Support
  • Assist with the management of internal communication platforms and tools to efficiently document departmental events, engagement, and learning opportunities for City Staff.
  • Assist Executive leadership with the development and editing of speaking points for presentations to community members, City Council, and/or City Manager's Office
• Other
  • Support flagship departmental programs and initiatives, as needed

• Maintain a commitment to advancing the work, mission, and vision of the Department of Economic & Social Advancement within the City of Raleigh. This position will be expected to remain up to date on the issues and trends that impact the community and associated implications for local government.

Typical Qualifications

Education and Experience: Bachelor's Degree in public relations, communications, public affairs or directly related field and two years of public communications experience OR An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation.

Preferred Qualifications:

• Experience with community engagement, programming, and outreach
• Experience supporting, promoting, or reporting on equity-related programs and outreach initiatives
• Demonstrated experience of application of equity, inclusion, and belonging concepts and frameworks, including language and web accessibility
• Strong oral and written communication skills
• Experience with executive level communication
• Advanced/expert-level experience with MS Office Suite
• Advanced/expert-level experience with design and digital marketing tools
• Experience in project management and execution

Additional Information

Knowledge, Skills and Abilities:

• Demonstrated knowledge and understanding of equity, inclusion, and accessibility principles, frameworks, and practices
• Exceptional analysis, communication, and relationship-building skills
• Practices, concepts and methods of graphic design and print production
• Practices and guidelines of news writing and editing
• Principles and applications of critical thinking and analysis
• Best practices, trends and emerging technologies
• Customer service principles
• Planning, preparing, designing and editing digital and print communications materials
• Coordinating deadlines and prioritizing competing demands
• Creating and preparing original articles, newsletters, memos, flyers, and presentations
• Organizing and maintaining records and files
• Providing customer service
• Utilizing communication and interpersonal skills as applied to interaction with coworkers, supervisors, the general public and others

222 W. Hargett St. Raleigh, North Carolina, 27601