Sr Wealth Sales Associate - Team Lead

What You'll Do:

This role blends internal sales execution with team leadership, serving as both a producing Wealth Sales Associate and the on-site SRR for a team of Wealth Sales & Service Associates. You’ll drive sales results while coaching and developing talent, strengthening advisor relationships, and supporting territory growth in partnership with external wholesalers.

Here are a few examples of the kinds of things you’ll do:

• Lead, coach, and develop a team of Wealth Sales & Service Associates while serving as a producing SRR, driving individual and team sales performance
• Complete internal sales activities, including proactive outreach, advisor relationship management, and delivery of product insights, performance data, and tailored sales ideas
• Partner with external wholesalers to develop and execute territory sales and asset retention strategies, identify growth opportunities, and strengthen broker relationships
• Drive achievement of internal sales targets through strategic sales planning, activity management, and performance tracking; recognize top performers and redirect efforts where needed
• Enhance team effectiveness by leading trainings, projects, and ongoing coaching while supporting product launches, marketing campaigns, and key account initiatives
• Deliver a high-quality advisor experience by responding to inbound inquiries, resolving issues, and supporting presentations, meetings, and conference engagement as needed

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Who You Are:

• Bachelor’s degree or equivalent experience, plus 3+ years of industry-related and/or sales experience
• Prior leadership, coaching, or mentoring experience preferred
• FINRA licensing required (SIE, Series 7, Series 63, and Series 24), or ability to obtain within 120 days
• Strong understanding of asset management, investment products, and distribution channels
• Proven ability to build relationships, influence outcomes, and drive sales results
• Excellent written, verbal, and presentation skills, with the ability to engage diverse audiences
• Strong analytical, organizational, and time-management capabilities
• Proficiency with Microsoft Office tools (PowerPoint, Excel, Word)
• Detail-oriented with the ability to manage multiple priorities and deadlines in a fast-paced environment
• Demonstrated ability to make sound business decisions and proactively develop and execute plans to meet objectives
• Travel required (approximately 10%)

Salary Range Information: Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range: $58900 - $84000 / year Salary Details:

The following locations are examples of market-specific salary ranges across different geographies.

• Des Moines, IA: $58,900 - $79,800 / year
• Charlotte, NC: $62,000 - $84,000 / year

* Heavy incentive component in addition to salary listed.

Time Off Program: Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible: No Additional Information:

Location(s)

This role is located in Des Moines, IA or Charlotte, NC. It is an office hybrid role that has three designated days in the office and two remote days weekly.

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window: We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Date First Posted (TTF): 6/5/2026 Latest Post Date: Careers - US: 6/5/2026