Engagement Manager

Job Description

Job Description

Description:

REPORTS TO: Director of Engagement

FLSA CLASSIFICATION: Salary, Exempt

SALARY RANGE: $36,000 - $41,000/Annually

WORK LOCATION: Triad Service Center in Greensboro, NC; hybrid opportunity available

Daily/frequent travel in Guilford and Alamance council territory

SUMMARY OF POSITION

The Engagement Manager is accountable for reaching or exceeding membership targets in assigned jurisdiction by developing, implementing and assessing comprehensive, full-cycle, year- round recruitment and retention strategies to increase girl and volunteer membership. They develop and foster community partnerships with key stakeholders (school systems, business partners, community centers, etc.) to enhance recruitment opportunities. The Engagement Manager is responsible for membership lead identification and conversion, new volunteer recruitment and retention through onboarding/orientation and new leader first-year experience and ensuring operational health and growth of assigned service units.

ACCOUNTABILITIES

• Research and analyze community demographics, membership statistics and needs and develop, design and conduct recruit and retention plan for girl and volunteer membership growth in designated geographic areas.
• Cultivate relationships with appropriate community leaders, organizations and businesses to increase the visibility of Girl Scouting in the community and provide recruitment opportunities.
• Establish and maintain appropriate volunteer support teams (service unit teams) to accomplish key priorities for recruitment and retention by selecting, appointing, supporting and coaching service unit specialists/service team volunteers to support troop level volunteers in providing troop-level programming.
• Ensure membership leads are successfully followed through the conversion pipeline, resulting in membership, including placement in troop or as an individually registered member.
• In partnership with the Girl Scout Experience Team, deliver new volunteer onboarding and orientation and develop and implement appropriate strategies to support first-year volunteers to enhance retention.
• Develop and leverage strategies to support the troop and service unit volunteer experience.
• Recruit, orient and provide placement opportunities for short-term, episodic volunteers in partnership with the Experience team.
• Serve as the main point of contact for assigned service units/geographic area volunteers for support services and resources and to provide pertinent information between service areas and council staff.
• Engage cross-functionally with teammates to fully support annual council membership recruitment and retention plans.
• Participate actively in developing environments that foster diversity, equity, inclusion and access through words, actions and attitude. Ensure work plans are designed to enhance the diversity of our membership.
• Perform other duties as necessary or assigned.

Core Competencies

• Sales Ambition & Drive
• Achieve Results
• Problem Solving
• Critical Thinking
• Project Management
• Relational Intelligence
• Time Management
• Marketing Knowledge
• Communication

Qualifications

• Bachelor’s degree in marketing, communication, non-profit management, leadership or related field or an equivalent combination of education and directly related experience.
• Experience in membership development and recruitment or a similar sales model.
• A successful track record in achieving sales-related goals and in delivering complex projects in a timely, accurate manner.
• Experience and comfort with data-driven decision-making.
• Ambition, drive and sense of urgency to achieve membership goals (sales).
• Strong verbal and written communication skills; comfort and ability to present to audiences of a variety of sizes and demographics.
• Willingness and ability to work regular and varied hours, including frequent evenings and some weekends.
• Experience with a variety of software including Microsoft Office is required. Salesforce or other CRM software experience is highly preferred.

Additional Requirements

• Subscribe to the principles of the Girl Scout Movement and become and remain a registered member of GSUSA, Girl Scouts Carolinas Peaks to Piedmont.
• Successfully pass criminal and driver background investigation.
• Valid state-issued driver’s license, valid auto insurance, acceptable driving record and access to a vehicle on a daily basis and willingness and ability to travel throughout the council’s geographic area.

PHYSICAL DEMANDS & WORK ENVIRONMENT

The employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls, including the operation of computer keyboard, calculator, copier machine and other office equipment; reach with hands and arms; climb stairs; balance; bend and stoop, kneel, crouch or crawl; talk or hear within normal range for telephone use. The employee must occasionally lift and/or move up to 35 pounds. The employee must have close visual acuity to perform activities such as viewing a computer terminal, preparing and analyzing data and figures and extensive reading. The employee must be able to operate a passenger car and drive throughout the assigned territories on a regular basis.

DISCLOSURE & ACKNOWLEDGEMENT

The statements above reflect the essential functions and qualifications for this job but should not be considered an all-inclusive listing. Employees may be asked to perform other duties as needed to ensure the smooth functioning of Council operations. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.