Paid Media Strategist

Job Description

Job Description

Salary:

Who We Are

Quint provides people with once-in-a-lifetime experiences through our official partners, bringing our customers authentic and unique tickets and experiences. Kentucky Derby, F1, NBA, MotoGP, and more at Quint, we are helping people live out their bucket lists!

Our Culture

Progressive. Innovative. Fast-paced. Collaborative. Fun. Our employees thrive in a family-like environment and have the opportunity for growth in a rapidly moving industry.

The Role

Leverage your paid media background and experience to contribute to a fast-growing organization. Your objectives will be centered around executing strategic planning, developing, and implementing innovative paid campaigns. These campaigns sit at the center of our marketing strategy and are leveraged to support package sales across our portfolio or partnerships.

This role is full-time in-office at our Charlotte, NC headquarters.

Responsibilities

• Design, build, and launch innovative Google Ads campaigns, considering audience targeting, campaign structure, and bidding strategies.
• Continuously monitor and adjust campaign elements to improve conversion rates and drive desired actions.
• Perform in-depth keyword analysis to identify relevant search terms and create compelling ad copy that resonates with each partnerships target audience.
• Regularly review campaign performance metrics, analyze data trends, and identify areas for improvement to maximize return.
• Deliver clear and concise reports that communicate campaign performance, insights, and recommendations to internal stakeholders.
• Allocate and manage paid media budgets across a variety of campaigns and platforms, ensuring efficient spending and optimal return.
• Keep up-to-date with the latest trends, technologies, and best practices in the field of paid media.
• Work closely with other marketing team members to align paid media strategies with overall marketing goals and ensure cohesive campaign execution.

Requirements

Education and Experience

• Degree in Marketing, Business, or affiliated specialized area.
• Minimum 3 years experience in paid media, paid search.
• Proven experience in managing and optimizing Google Ads campaigns with significant budgets.
• Experience with display, programmatic, and/or paid social media is desirable, but not essential.

Skills/Abilities

• Knowledge and experience of up-to-date Google Ads techniques and strategies.
• Strong analytical skills and experience using Google Analytics for campaign tracking and analysis.
• Ability to prioritize and make decisions proactively in a rapidly changing environment.
• Superb attention to detail and ability to multitask.
• Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies, and cultures.