Senior Manager , Marketing Engagement Programs

**Job Family:** Brightly Software **Req ID:** 484714 **Who we are** Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you. **About the Job** Brightly Software is seeking a highly motivated and experienced **Senior Manager, Marketing Engagement Programs** to join our dynamic and growing team. This position is ideal for a strategic, customer-centric and results-oriented individual with a proven track record in developing, executing, and optimizing integrated marketing engagement programs. This role is focused primarily on comprehensive programs to support our channel strategies in **event and customer marketing** , and will be instrumental in driving excellence via cohesive customer experience and brand presence. **What you will do** **Building and optimizing programs** + Managingengagement programs: Refine, structure and continuously improve event andcustomer marketing engagement programs designed for sustained awareness,engagement and enhanced audience experience. + Reimaginecustomer and user events, to include in-person and virtual high valueconnectivity, product education, feedback and insights collection. + Extendvalue of all events with hosted surround additions, maintainingexperiential integrity and healthy return on investment. + Developcustomer marketing function and help streamline and grow advocacy program + Strategicinclusion of events as a channel: Collaborate across the organization,particularly with marketing, revenue (sales and customer success) andproduct, to ensure appropriate programmatic support and promotion forevents. + Supportmanagement of speaker program, integrating with content and communicationsstrategy, and working to cross-pollinate and repurpose content to driveefficient internal and external education and engagement. + Workacross marketing to create and promote compelling event packages thatdrive attendance, retention and increase value for the attendees andorganization. + Lifecyclemessaging and content development: Collaborate with content and creative,product marketing, customer success and technical experts to developcompelling messaging, value propositions, and resources that resonate withacross the customer lifecycle to highlight benefits, features andsolutions to improve their operations. + Collaborationand alignment: Work closely with teams across the organization to ensurecohesive branding and communications across the customer experiencelifecycle and align on retention and expansion goals **Driving planning, execution and measurement** + Leadingand driving successful documented and repeatable programs: Drive events(tradeshows, hosted, owned and user audiences; in person, hybrid andvirtual); customer marketing, advocacy and/or community support withongoing improvement. + Supportdata-led selection, execution, and evaluation of trade shows, road shows,and other similar events. + Manageprogram budget with diligence and efficiency, forecasting and reconcilingcosts associated with events. + Maintainingvisible overarching program: Proactively build and maintain acomprehensive living calendar of all events, indexed by purpose andaudience. + Performancereporting with continuous improvement: Establish and/or validate baselinesfor critical metrics. + Track,analyze, and report on the effectiveness of all program initiatives withpartnership across the organization to provide meaningful input inmarketing operations planning and reporting (monthly, quarterly andannual). + Usedata-driven insights to proactively identify areas for improvement andimplement optimization strategies to maximize return on investment. **Collaborative player coaching and servant leadership** + Leadingmarketing engagement programs team: Guide and support customer andadvocacy; and event (tradeshow, owned, hosted and user) marketing withmanagement of two seasoned professionals. + Collaboratingand solving challenges: Collaborate closely with leaders from content,creative and brand strategy and communications for approach and messagingalignment + Integratewith marketing: Coordinate across all marketing functions to providecomprehensive results-oriented and customer experience-first guidance andcontributions to awareness, education, demand, retention, expansion andreferral plans and measures. **What you need** + **7+years of progressive experience** in marketing and/orcommunications, with an emphasis on **corporate events, customermarketing and user engagement** + 2+years of **leadership of a team/project team** managerialcapacity that includes support for professional growth and development ofothers. + Provenexperience in **developing, executing, and optimizing corporateevents and audience engagement programs** . **Familiarity with:** + Buildingand growing customer marketing functions and creating always onengagement, referral, retention and expansion. + Corporatecustomer groups and user communities including advocacy and loyaltyefforts. + **Exceptionalwritten communication skills** , with a keen eye for detail, grammar andstyle. + **Provenability to create and edit content** to ensure a conveying acompelling customer-first value proposition with clarity and adherence tobrand/messaging/tone and style guidelines + **Excellentanalytical skills** with the ability to interpret complex data,derive actionable insights, and drive continuous improvement. + **Exceptionalcommunication and presentation skills** , with the ability to articulatecomplex marketing strategies and performance results clearly and conciselyto diverse audiences, including senior executives. + **Biastoward informed action and strong initiative to own** theidentification and implementation of channel improvement strategies. + Abilityto work independently and collaboratively in a remote team environment. + Bachelor'sdegree in Marketing, Communications, or a related field, or equivalentpractical experience. **What makes you a Standout** + **Leadingstrategic programs:** Building and optimizing integrated marketingengagement initiatives, especially for events and customer marketing. + **Collaboratingacross teams:** Creating compelling, customer-first messaging andexperiences through strong cross-functional partnerships. + **Analyzingand improving:** Interpreting data, reporting on programeffectiveness, and driving continuous improvement. + **Coachingand empowering:** Supporting team growth with a servant leadershipapproach and initiative for improvement. **Skill Suite & Personality Highlights** + **Demonstratingadaptability:** Navigating change and ambiguity with resilience andresourcefulness. + **Communicatingwith clarity:** Articulating complex strategies and results todiverse audiences. + **Fosteringpositivity:** Building trust, enthusiasm, and a collaborative teamculture. Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.    **The Brightly culture** We're guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us. **Our Commitment to Equity and Inclusion in our DiverseGlobal Workforce:** We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us. Brightly maintains a Drug Free workplace in accordance with applicable law. $91,463 $156,794 **Organization:** Smart Infrastructure **Job Type:** Full-time **Category:** Communications