Senior Marketing Manager, MENA
- Develop MENA regional marketing strategy and GTM plans that localise global priorities into market-specific, culturally sharp activations.
- Own MENA campaign planning and execution, shaping creative, messaging, and go-to-market approach to drive awareness, engagement, and player growth.
- Manage budgets, agencies, and partnerships to ensure efficient resource allocation, accountability, and measurable ROI across all channels.
- Serve as the regional connector across Communications, Creator Partnerships, Legal/Privacy, and Platform teams to ensure campaign alignment, compliance, and seamless execution.
- Act as the regional marketing lead, representing the voice of local players, aligning global and regional teams, and translating market insights into future campaign planning.
- 5 : 8+ years of experience in marketing, brand, or publishing roles, ideally within gaming, entertainment, or digital consumer brands.
- Proven ability to develop and execute go-to-market strategies tailored to the MENA region
- Experience managing agencies, budgets, and marketing programs, with an ability to keep accountability and manage performance
- Exceptional communication, organisation, and stakeholder management skills, with the ability to influence across teams and regions.
- Deep understanding of digital marketing channels, social platforms, and creator ecosystems relevant to MENA audiences.
- Passion for gaming and digital culture, with sensitivity to cultural nuances and player behaviours across regions.
- Multi-market experience or language fluency strongly preferred.
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