Senior Manager, Regional Market Development North America Laboratory Products Group
- Lead and inspire a high-performing North America regional marketing team , delivering sustained revenue growth and demand generation results.
- Own the North America regional marketing strategy and operating plan , aligned with global priorities and regional businessobjectives.
- Translate deep customer and market insights into compelling, differentiated campaigns with a strong customer-first mindset.
- Partner closely with Global Marketing, Product Management, Digital Marketing and Sales to develop and execute integrated marketing programs.
- Drive successful New Product Introductions (NPIs) across North America, ensuring strong launch readiness, adoption, and revenue performance.
- Collaborate with Marketing Operations to deploy multi-channel campaigns across digital, field, partner, and event channels, maximizing reach and ROI.
- Enable sales teams and channel partners with effective messaging, tools, training, and campaign support to accelerate pipeline and close rates.
- Monitor andanalyze marketing performance, market trends, customer segments, and competitive dynamics , adjusting strategies to exceed growth targets.
- Present insights, results, and recommendations to senior stakeholders and executive leadership .
- Manage andoptimizethe regional marketing budget , ensuring efficient investment and strong return on marketing spend.
- Advanced Degree plus 6 years of experience, orBachelor's Degreeplus 8 years of experience in marketing withdemonstratedsuccess in strategic planning and execution
- Preferred Fields of Study: Marketing, Business, Life Sciences, or related field
- 3+ years of people management experience leading teams
- Deep understanding of marketing fundamentals including segmentation, positioning, and integrated campaign development
- Strong analytical skills with ability to derive insights from market data and metrics
- Demonstrated success in digital marketing across multiple channels (web, social, email, search)
- Experience developing and executing successful product launches and go-to-market strategies
- Excellent project management abilities withtrack recordof delivering results in matrix environment
- Outstanding written and verbal communication skills and stake holder management
- Proven ability to build relationships and collaborate across functions and geographies
- Experience in life sciences, biotech, pharmaceutical or related scientific industries preferred
- Proficiencywith marketing automation platforms, CRM systems, and analytics tools
- Strong business acumen with customer-centric mindset
- Ability to travel up to 25% asrequired
- This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.
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