Senior Manager, Content Marketing and AIO Strategy
Participate Learning
Chapel Hill, NC
Description Position type: Remote, Full time. Love What You Do and Why You Do It! Since 1987, Participate Learning has partnered with schools and districts to prepare students for career success through cultural exchange, dual language programs, and global learning. We help students build bilingual fluency, problem solving, and critical thinking skills to apply their learning in real-world settings and any career path. What You’ll Do The Senior Manager of Content Marketing and AIO Strategy leads Participate Learning’s content vision, ensuring the organization stays ahead of marketing trends in an era of digital transformation and AI innovation. This role shapes the storytelling, distribution, and analytics strategies across emerging and established channels—including YouTube, LinkedIn, Reddit, TikTok, and beyond—to elevate Participate Learning’s voice as a thought leader in cultural exchange, global learning, and dual language immersion (DLI). The ideal candidate blends creativity and technology, pairing storytelling expertise with a deep understanding of how AI tools, automation, and data intelligence can enhance content creation, personalization, and engagement. Essential Functions Content and Channel Strategy
- Develop and oversee a comprehensive, multi-channel content strategy that drives awareness, engagement, and conversion across Participate Learning’s audiences, including district leaders, educators, international teachers, and partners.
- Partner with stakeholders across the organization to align content strategy with Participate Learning’s positioning around cultural exchange, global learning, dual language immersion, and career readiness.
- Lead the planning and alignment of campaigns to promote key content pieces across all marketing channels—ensuring cohesive storytelling, consistent messaging, and coordinated timing across social media, email, web, and paid efforts.
- Establish consistent communication rhythms and shared frameworks (such as campaign calendars, briefs, and alignment meetings) to ensure proactive collaboration and amplify the impact of marketing efforts.
- Expand the organization’s digital presence by leading strategies for: YouTube (long-form storytelling, interviews, explainer videos) and Reddit (educator community engagement and thought leadership), as well as other channels as appropriate.
- Mentor and develop content team members, providing feedback, creative and strategic guidance, and growth opportunities to strengthen overall content quality.
- Champion the ethical and effective integration of AI tools into the content production and analytics process.
- Evaluate and adopt AI-driven tools for content ideation, creation, distribution, and performance optimization.
- Lead experimentation with AI-enhanced personalization, A/B testing, and dynamic content generation to improve audience engagement and user experience.
- Stay informed of evolving AI and martech trends, translating insights into actionable strategies that future-proof Participate Learning’s marketing approach.
- Lead the optimization of the MarTech ecosystem to streamline campaign execution and content personalization.
- Partner with the Marketing Analytics Manager to analyze engagement, conversion, and performance metrics across platforms.
- Present clear reports and recommendations to senior leadership, driving data-informed decision-making across marketing campaigns.
- Implement a test-and-learn culture, where content is continuously optimized for performance and audience relevance.
- Collaborate with Product, Implementation, and Partnership teams to align messaging and highlight Participate Learning’s impact across audiences.
- Collaborate with other marketing pods—including social media, sales enablement, design, and paid media—to concept, develop, and manage integrated lead generation and customer engagement campaigns across Participate Learning’s product lines.
- Partner with paid media teams to ensure content supports lead generation and brand positioning goals.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree preferred.
- 7+ years of experience in content marketing, digital strategy, or related fields, including experience leading a content team.
- Demonstrated success managing integrated content campaigns across multiple channels (especially video, social, and email).
- Proven experience implementing or leveraging AI marketing tools to enhance creative workflows, insights, and campaign efficiency.
- Experience in education or mission-driven organizations preferred.
- Expertise in storytelling, audience engagement, and content lifecycle management.
- Proficiency in SEO, AIO, YouTube optimization, marketing automation, and analytics platforms (e.g., Google Analytics, SEMrush, GA4, Sprout Social).
- Familiarity with AI tools and understanding of emerging martech ecosystems.
- Excellent project management skills with the ability to lead cross-functional projects from concept to completion.
- Strong leadership and communication skills, with a passion for mentoring creative talent.
- Anticipates marketing trends and leads with a forward-thinking, AI-literate mindset.
- Translates complex ideas into compelling, human-centered stories.
- Uses data, experimentation, and AI insights to continuously refine strategies.
- Excels at building bridges across teams and ensuring alignment around shared goals.
- Brings Participate Learning’s global education mission to life through every piece of content in a way that resonates emotionally with potential or current clients.
- Passionate about learning and welcoming people from all over the world, learning about their culture and sharing your own culture and experiences.
- Passion for global perspectives - languages, cultures, travel, etc. We value a deep interest in exploring the diverse facets of our interconnected world.
- We are looking for impact makers who believe in using their career as a force for good.
- Eager to make a difference for today and tomorrow
- Flexible with your time and energy and willing to expand beyond the day-to-day expectations of your work. (And the company reciprocates with flexibility!)
- Cameras on during most zoom meetings - we want to see your smile.
- Believe global education is for everyone!
- Attractive benefit coverage for medical, dental, vision
- Company paid long-term, short-term disability and life insurance
- Paid Maternity/Paternity Leave
- Generous Vacation and Separate Sick Time
- Wellness Program
- Adoption Assistance
- Infant-At-Work and Bring Your Dog to Work Program
- Cell Phone Reimbursement
- Fully-Stocked Kitchen
- Volunteer Time Off
- Professional Development Funds
- Tuition Assistance
Posted 2025-11-27
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