Strategic Marketing Specialist

Job Description

Job Description

Job Title: Strategic Marketing Specialist, Hoffman Building Technologies

Status: Exempt
Reports to: Marketing Director
Work Schedule: 8am- 5pm Monday-Friday
Work Location: Greensboro, NC or Charlotte, NC

Position Overview: The Strategic Marketing Specialist will act as a strategic partner to our Hoffman Building Technologies sales engineers, account managers, service leaders, and operations, helping drive growth across building automation, controls retrofits, service agreements, energy optimization, analytics offerings, and capital projects.

This role requires a tech-savvy, innovative, entrepreneurial self-starter with a relentless drive to move initiatives forward. We’re looking for someone with a bulldog mentality: persistent, resourceful, and unwilling to accept “no” when there’s a better way to support the business.

We are looking for a Marketing Specialist who is embedded in the day-to-day rhythm of the business. We need someone who shows up, builds relationships, strives to understand the technical work, and helps translate our expertise into meaningful market impact.

Daily in-office presence is essential to stay connected to project activity, customer needs, and team priorities.

Key Responsibilities:

Partner with Technical & Sales Teams

• Partner directly with sales engineers, project managers, service teams, and vertical market leaders to support pursuits and customer engagement.
• Translate complex building automation, controls, and energy solutions into clear value messaging.
• Maintain strong visibility into key opportunities including retrofits, system upgrades, analytics deployments, and service growth initiatives.

Support Growth Across HBT Offerings

Develop marketing plans that support:

• Building automation systems (BAS/BMS) Controls upgrades and integrations
• Smart building analytics and optimization
• Preventive maintenance and service agreements
• Energy and decarbonization initiatives
• Lifecycle solutions and modernization projects

Align messaging with to clearly articulate customer outcomes, including improved reliability, uptime, energy performance, compliance, and operational insight.

Pursuit & Proposal Support

• Support strategic pursuits, qualifications, presentations, and customer communications.
• Help position HBT as a trusted technical partner early in the project lifecycle.
• Support major project storytelling — from concept through execution.

Digital & Data-Driven Marketing

• Monitor engagement metrics and continuously refining strategies to improve effectiveness.
• Identify and leverage data-driven insights to strengthen sales conversations and support opportunity development.

Thought Leadership & Content

• Develop high-quality content that demonstrates HBT expertise in building systems, controls strategies, smart buildings, and operational excellence.
• Capture and communicate compelling project stories, technical insights, and customer success narratives.
• Support internal communications to ensure alignment around priorities, initiatives, and key opportunities.

Market Presence

• Support industry events, customer meetings, trade shows, and technical seminars to drive engagement and visibility.
• Ensure HBT shows up as knowledgeable, professional, and solutions-focused across all touchpoints.

Continuous Improvement

• Identify process gaps and drive improvements that reduce friction between teams.
• Bring forward new ideas to strengthen market positioning and customer engagement.

What Success Looks Like

• Sales and technical teams view marketing as a trusted partner.
• Pursuits are supported with clear, compelling messaging.
• Service and project growth initiatives gain visibility. Customers understand HBT’s value beyond individual projects.
• Marketing helps reduce internal friction and accelerates progress.

Position Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Experience supporting technical, engineering, construction, or industrial services organizations preferred.
• Comfort working with technical subject matter including building automation, controls, or facility systems.
• Strong project management and communication skills. Ability to operate independently in a fast-paced environment.
• Ability to work occasional evenings and weekends.
• Experience in Adobe Creative Suite and/or Canva.

Desired Traits

• Tech-savvy and comfortable learning complex systems.
• Innovative and curious — brings ideas to the table.
• Energetic and relationship-driven.
• Entrepreneurial mindset with strong ownership.
• Self-starter who doesn’t wait for direction.
• Persistent “go-getter” — pushes through obstacles.
• High accountability and follow-through.

Why Join Hoffman & Hoffman/Hoffman Building Technologies

Be part of an employee-owned organization where your work directly impacts growth. Collaborate with industry experts solving complex building challenges. Contribute to smarter, more efficient, and more resilient facilities. Work in a culture that values initiative, teamwork, and continuous improvement

Physical Demands

• Standing: Frequently
• Walking: Frequently
• Sitting: Frequently
• Handling/Fingering: Frequently
• Bending: Frequently
• Pushing/Pulling 12 lbs. or less: Frequently
• Lifting/Carrying 10 lbs. or less: Frequently
• Lifting/Carrying 11-20 lbs.: Occasionally
• Reaching Outward: Occasionally
• Reaching Above Shoulder: Occasionally
• Squatting/Kneeling: Occasionally

The work environment at Hoffman & Hoffman, Inc. is an open office environment in a controlled atmosphere building. This is a full-time, in-office role. Daily presence ensures strong collaboration with sales, service, and technical teams and keeps marketing closely connected to customer needs and project activity.

This job description is intended to provide information regarding the essential functions and basic duties of this position. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and duties that could be assigned. Additional functions and requirements may be assigned by management as it deems appropriate. This document does not constitute a contract and is subject to change at the discretion of Hoffman & Hoffman, Inc.