General Manager

Lead. Inspire. Deliver Excellence.

L2 Brands, a leader in custom-decorated apparel, headwear and collegiate merchandise, is seeking an experienced General Manager (GM)to oversee all operational, financial, and strategic aspects of our apparel manufacturing, decorating, and distribution business.

This is a high-impact leadership role for a hands-on, results-driven professional with deep experience in screen printing, embroidery, shipping, and value-added services . The GM will ensure operational excellence, foster a culture of continuous improvement, and drive business performance aligned with company goals.

If you thrive in a fast-paced, creative, and team-focused environment, this role offers the opportunity to shape the future of a growing and proudly American brand.

What You’ll Do

• Lead day-to-day operations across manufacturing, decorating, and distribution divisions.
• Develop and execute operational strategies that boost productivity, quality, and service.
• Manage key performance indicators (KPIs) to ensure on-time delivery, efficiency, and cost control.
• Drive continuous improvement and modernization initiatives across all departments.
• Oversee quality control standards—ensuring excellence, consistency, and compliance.
• Build and maintain strong relationships with vendors, suppliers, and logistics partners.
• Guide production art processes to optimize workflow from pre-press through production.
• Promote a culture focused on safety, quality, teamwork, and innovation.
• Serve as an ambassador for L2 Brands, inspiring pride and confidence internally and externally.

Who You Are

• A strategic thinker who can connect the big picture with daily execution.
• A natural leader who motivates teams, builds trust, and drives accountability.
• A hands-on operator who thrives in both office and production environments.
• An innovator with a continuous improvement mindset and an eye for efficiency.

What You Bring

• Bachelor’s degree in Business, Operations, Industrial Engineering, or related field (Master’s preferred).
• 5+ years of senior management experience in apparel manufacturing, decorating, or logistics .
• Proven expertise in screen printing, embroidery , and production art workflows .
• Strong understanding of quality standards , KPI management , and budget oversight .
• Excellent communication, decision-making, and leadership skills.

Why Join L2 Brands?

At L2, we take pride in our craftsmanship, our people, and our culture. You’ll join a passionate, collaborative team committed to innovation, integrity, and continuous improvement. Here, your leadership will make a direct impact on product quality, team success, and customer satisfaction.

Position Type: Full-time, salaried

Schedule: Monday–Friday, 8:00 A.M.–5:00 P.M. (evenings/weekends as needed)

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