Senior Paid Media Manager
- Lead paid media campaign strategy across Epic’s global mobile user acquisition initiative
- Collaborate with game teams, marketing teams, and senior leadership to build media plans for key initiatives
- Present reports to senior leadership, including learnings and outcomes of media spend
- Help guide creative strategy, partnering with agencies and internal teams to improve asset performance
- Spearhead new ways of problem-solving for growth and retention using quantitative data and creative messaging
- Build relationships with ad partners, working with partners to test new products and push what is possible
- Partner with engineers and analysts to understand and improve in-house systems for reporting and programmatic optimization
- 7+ years of experience in digital media with a background including both mobile and non-mobile user acquisition
- Experience running and setting up global campaigns, including operations, insights, and optimization based on different countries and culture
- Demonstrated ability to communicate performance to a diverse internal audience of executives, creatives, and analysts, with clarity and data accuracy
- Full understanding of the global mobile UA landscape, including attribution and data privacy
- Have pioneered new products and optimization methods with ad partners
- Experience designing, running, and reporting on creative tests
- Expert in Excel, Tableau; SQL and query skills is a bonus
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