Director, Communications
- Oversee the development of all member communications, including messages directly from Allegacy and third-party communications, ensuring consistency in experience, clarity, accuracy, and relevance.
- Member Service Communications include activities such as: developing scripts for member calls, crafting member email communications, crafting social media and google review response library
- Collaborate with member service teams to enhance the overall member experience through strategic communication initiatives.
- Manage member feedback and inquiries related to communications, ensuring timely and professional responses.
- Utilize member feedback to continuously improve member communications.
- Collaborate with the CEO’s Chief of Staff and Human Resources to develop and implement internal communication strategies and plans to ensure alignment and engagement across all levels of the organization.
- Foster a positive organizational culture through clear, transparent, and consistent communication to employees.
- Develop and manage internal newsletters, intranet content, town hall meetings, and other internal communication channels to inform and engage staff.
- Partner with leadership to communicate major initiatives, changes, and corporate priorities effectively across the organization. Example initiatives include cultural transformation, company strategic plan and progress, brand evolution, etc.
- Develop and implement external communication strategies and plans to promote the credit union’s brand, services, and key initiatives.
- Manage media relations, acting as the primary spokesperson and liaison with journalists, media outlets, and stakeholders.
- Craft and distribute press releases, op-eds, blog posts, and other content to strengthen public perception and build positive relationships with external audiences.
- Monitor media coverage and industry trends to identify opportunities for proactive communication and manage issues or crises.
- Establish KPIs to measure the effectiveness and business impact of external communication strategies and media efforts.
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field (Master’s preferred).
- 10+ years of experience in corporate communications, with a strong focus on external communications, public relations, and internal communications, ideally within the financial services industry.
- Proven experience developing and implementing communication strategies across multiple channels (media relations, digital, internal, member communication).
- Exceptional writing, editing, and verbal communication skills.
- Ability to manage crisis communications and sensitive issues with professionalism.
- Expertise in building relationships with media outlets, industry influencers, and external stakeholders.
- Strategic thinker with strong execution grounded in a data-driven approach to measuring communication effectiveness.
- Knowledge of financial services or credit unions is a plus.
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