Web & Digital Growth Manager (PHP / SEO Focus) - In-Office

Location: Clemmons / Winston-Salem, NC

Position Type: Full-Time, In-Office (Not Remote)

IMPORTANT: This is NOT a remote position

This role is based in our Clemmons, NC office . Applicants seeking remote or contract work will not be considered.

About Topsider Homes:

Topsider Homes is a designer and fabricator of high-end custom post & beam homes sold worldwide since 1968. We are not a builder and do not sell modular homes. We design, engineer, fabricate and ship premium building packages for local assembly. We operate in a B2C, high-ticket, long sales cycle environment , where prospects require education, trust-building, and ongoing engagement before purchase.

Role Overview:

We are seeking a hands-on web professional to take ownership of our website performance, SEO execution, and ongoing optimization. This is a doer role —you will directly implement changes and improvements on our PHP-based website to increase qualified traffic, engagement, and lead generation.

Key Responsibilities:

• Modify and manage our PHP-based website.
• Implement SEO and AI optimization improvements.
• Build and refine landing pages targeting high-intent searches.
• Improve conversion, user experience, and site structure.
• Support a long sales cycle funnel through better content flow and user experience.
• Monitor performance and continuously optimize.

Requirements:

• 5+ years hands-on web development experience.
• Strong working knowledge of PHP-based websites.
• Proven experience improving SEO rankings and organic traffic.
• Experience with conversion optimization (CRO).
• Ability to work independently and execute quickly.

Highly Relevant Experience (Preferred):

• Experience in construction, real estate, architecture, or related industries.
• Experience working with high-ticket B2C products or services.
• Familiarity with long sales cycle / consultative sales environments.
• Experience with niche or non-commodity businesses where customer education is required.

Compensation:

• $85,000+ with flexibility for the right candidate , based on experience and demonstrated ability
  Performance-based bonus opportunity available.

Benefits:

• PPO health plan, including dental and vision, paid holidays, vacation policy, etc.

Work Structure:

• Primarily in-office role.
• Potential for 1–2 remote days per week once established.

Who This Role Fits:

• Someone who understands that not all websites are transactional.
• Comfortable supporting a longer decision-making process.
• Interested in working on a unique, non-commodity product.

PLEASE ANSWER THE FOLLOWING TO BE CONSIDERED FOR THIS POSITION:

• This is an in-office position in Clemmons, NC (with limited hybrid). Are you able to work on-site? Yes / No
• Rate your hands-on experience working directly with PHP websites (making changes, edits, improvements): 1 (none) – 10 (expert)
• Rate your experience improving organic search rankings through direct website changes (on-page SEO, structure, content): 1 (none) – 10 (expert)
• Rate your experience improving website performance for lead generation (conversion, UX, calls-to-action): 1 (none) – 10 (expert)
• Rate your experience working with high-ticket, long sales cycle B2C products (e.g., construction, real estate, luxury, etc.): 1 (none) – 10 (extensive)
• Rate your preference for hands-on execution vs. managing others: 1 (primarily managing) – 10 (fully hands-on builder)